| Record Type: |
Electronic resources
: Monograph/item
|
| [NT 15000414]: |
658.8/34 |
| Title/Author: |
Handbook of research on retailing techniques for optimal consumer engagement and experiences/ Fabio Musso and Elena Druica, editors. |
| other author: |
Musso, Fabio, |
| Published: |
Hershey, Pennsylvania : : IGI Global,, 2020. |
| Description: |
1 online resource (xxiv, 571 p.) |
| Subject: |
Retail trade - Customer services. |
| Subject: |
Customer relations. |
| Subject: |
Consumer behavior. |
| ISBN: |
9781799814139 (ebk.) |
| ISBN: |
9781799814122 (hbk.) |
| [NT 15000227]: |
Includes bibliographical references and index. |
| [NT 15000228]: |
Section 1. Consumer behavior, buying preference, and relationships with retailers. Chapter 1. Consumer-retailer identification enhancing consumer well-being ; Chapter 2. Explaining customer loyalty to retail stores: a moderated explanation chain of the process ; Chapter 3. Satisfying customers through premium private labels: identifying drivers of customer loyalty to the retailer ; Chapter 4. Understanding individuals' behavior under uncertainty: strategy key driver in economic crisis -- Section 2. Store atmosphere and interaction with customers. Chapter 5. The importance of retail atmosphere in online and offline environments ; Chapter 6. The in-store shopping experience: a systematic literature review ; Chapter 7. Designing in-store atmosphere for a holistic customer experience ; Chapter 8. Sensorial and experiential marketing in shopping centers: effects on retailer performance -- Section 3. Retail context, store formats, and retail services. Chapter 9. Retail formats and alternative retail formats: the mechanisms for the emergence and evolution ; Chapter 10. The role of the service encounter as a means of reversing further high street retail decline ; Chapter 11. The urban forest and shopping environments ; Chapter 12. Customer experience in the coffee world: qualitative research on the US market ; Chapter 13. Engaging retail customers through service and systems marketing: insights for community pharmacy stores -- Section 4. Innovation, ICT, and online interactions: the omnichannel challenges for retailers. Chapter 14. Are retailers' perceptions of their innovativeness and technology similar to those of consumers? ; Chapter 15. Retailing 4.0 and technology-driven innovation: a literature review ; Chapter 16. An empirical investigation to improve information sharing in online settings: a multi-target comparison ; Chapter 17. Technical and hedonistic variables of online visual merchandising: do they influence apparel website popularity and attractiveness? -- Section 5. Consumer engagement and retailer responsibility. Chapter 18. Actor engagement in service ecosystems: innovating value co-creation in food retail ; Chapter 19. 3rs of sustainability values for retailing customers as factors of influence on consumer behavior ; Chapter 20. Using integrated corporate responsibility to enhance consumers' perceptions: an overview of the banking sector ; Chapter 21. Sustainable initiatives and organizational reshaping in food retailers. |
| [NT 15000229]: |
""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"-- |
| Online resource: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-1412-2 |