大葉大學圖書館 |

Strategic marketing for social enterprises in Developing nations[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/02
書名/作者:	Strategic marketing for social enterprises in Developing nations/ Nigel Chiweshe and Debbie Ellis, editors.
其他作者:	Chiweshe, Nigel,
出版者:	Hershey, Pennsylvania : : IGI Global,, 2019.
面頁冊數:	1 online resource (xxix, 373 p.)
標題:	Social marketing - Developing countries.
標題:	Social entrepreneurship - Developing countries.
ISBN:	9781522578604 (ebk.)
ISBN:	9781522578598 (hbk.)
書目註:	Includes bibliographical references and index.
內容註:	Section 1. Strategic marketing and social enterprises: nexus of the two domains. Chapter 1. Strategic marketing for social enterprises: nexus of the two domains -- Section 2. Marketing in social enterprises. Chapter 2. Marketing in social enterprises: the role of value creation through relationship marketing ; Chapter 3. Social enterprise marketing communication ; Chapter 4. Utilization of online platforms by social entrepreneurs for social sustainable development ; Chapter 5. Social enterprise digital marketing -- Section 3. Social enterprise customers. Chapter 6. The market opportunity for social enterprise in Developing nations: the sub-saharan middle Class ; Chapter 7. Social enterprise consumers: the case of South African organic produce consumers -- Section 4. Evidence of strategic marketing in social enterprises. Chapter 8. Evidence of strategic marketing in social enterprises: lessons from a Developing nation ; Chapter 9. Strategic sustainability marketing and social responsibility in the textile industry: opportunities and challenges in Africa ; Chapter 10. Potentials of frugal innovation to combine the social and economic objectives in the marketing of social enterprises: the case of Eindollarbrille E.V. ; Chapter 11. Challenges for social enterprises in special education ; Chapter 12. The evolution of microfinance products to promote microentrepreneurship towards social progress of African countries.
摘要、提要註:	"This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterprises to ultimately provide social improvement"--
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7859-8

Strategic marketing for social enterprises in Developing nations[electronic resource] /
Strategic marketing for social enterprises in Developing nations[electronic resource] /Nigel Chiweshe and Debbie Ellis, editors. - Hershey, Pennsylvania :IGI Global,2019. - 1 online resource (xxix, 373 p.)

Includes bibliographical references and index.

Section 1. Strategic marketing and social enterprises: nexus of the two domains. Chapter 1. Strategic marketing for social enterprises: nexus of the two domains -- Section 2. Marketing in social enterprises. Chapter 2. Marketing in social enterprises: the role of value creation through relationship marketing ; Chapter 3. Social enterprise marketing communication ; Chapter 4. Utilization of online platforms by social entrepreneurs for social sustainable development ; Chapter 5. Social enterprise digital marketing -- Section 3. Social enterprise customers. Chapter 6. The market opportunity for social enterprise in Developing nations: the sub-saharan middle Class ; Chapter 7. Social enterprise consumers: the case of South African organic produce consumers -- Section 4. Evidence of strategic marketing in social enterprises. Chapter 8. Evidence of strategic marketing in social enterprises: lessons from a Developing nation ; Chapter 9. Strategic sustainability marketing and social responsibility in the textile industry: opportunities and challenges in Africa ; Chapter 10. Potentials of frugal innovation to combine the social and economic objectives in the marketing of social enterprises: the case of Eindollarbrille E.V. ; Chapter 11. Challenges for social enterprises in special education ; Chapter 12. The evolution of microfinance products to promote microentrepreneurship towards social progress of African countries.

Restricted to subscribers or individual electronic text purchasers.

"This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterprises to ultimately provide social improvement"--

ISBN: 9781522578604 (ebk.)Subjects--Topical Terms:

750068
Social marketing
--Developing countries.

LC Class. No.: HF5414 / .S775 2019

Dewey Class. No.: 658.8/02

Strategic marketing for social enterprises in Developing nations[electronic resource] /
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504 $a Includes bibliographical references and index.
505 0 $a Section 1. Strategic marketing and social enterprises: nexus of the two domains. Chapter 1. Strategic marketing for social enterprises: nexus of the two domains -- Section 2. Marketing in social enterprises. Chapter 2. Marketing in social enterprises: the role of value creation through relationship marketing ; Chapter 3. Social enterprise marketing communication ; Chapter 4. Utilization of online platforms by social entrepreneurs for social sustainable development ; Chapter 5. Social enterprise digital marketing -- Section 3. Social enterprise customers. Chapter 6. The market opportunity for social enterprise in Developing nations: the sub-saharan middle Class ; Chapter 7. Social enterprise consumers: the case of South African organic produce consumers -- Section 4. Evidence of strategic marketing in social enterprises. Chapter 8. Evidence of strategic marketing in social enterprises: lessons from a Developing nation ; Chapter 9. Strategic sustainability marketing and social responsibility in the textile industry: opportunities and challenges in Africa ; Chapter 10. Potentials of frugal innovation to combine the social and economic objectives in the marketing of social enterprises: the case of Eindollarbrille E.V. ; Chapter 11. Challenges for social enterprises in special education ; Chapter 12. The evolution of microfinance products to promote microentrepreneurship towards social progress of African countries.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterprises to ultimately provide social improvement"-- $c Provided by publisher.
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