| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
659 |
| 書名/作者: |
High visibility : transforming your personal and professional brand // by Irving Rein ... [et al.]. |
| 其他作者: |
Rein, Irving J. |
| 出版者: |
New York : : McGraw-Hill,, c2006. |
| 面頁冊數: |
xii, 366 p. : : ill. |
| 標題: |
Publicity. |
| 標題: |
Fame. |
| 標題: |
Celebrities. |
| ISBN: |
0071456805 |
| ISBN: |
9780071456807 |
| ISBN: |
9780071483131 |
| 書目註: |
Includes bibliographical references and index. |
| 內容註: |
Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace. |
| 電子資源: |
Click for full text (McGrawHill) |