| レコード種別: |
コンピュータ・メディア
: 単行資料
|
| [NT 15000414] null: |
658.8/27 |
| タイトル / 著者: |
Global brand integrity management : how to protect your product in today's competitive environment // Richard S. Post and Penelope N. Post. |
| 著者: |
Post, Richard S. |
| その他の著者: |
Post, Penelope N. |
| 出版された: |
New York : : McGraw-Hill,, c2008. |
| 記述: |
xv, 309 p. : : ill. |
| 主題: |
Brand name products. |
| 主題: |
Trademark infringement - Prevention. |
| 主題: |
Product counterfeiting - Prevention. |
| 主題: |
Product management. |
| 国際標準図書番号 (ISBN) : |
0071494448 (hbk.) |
| 国際標準図書番号 (ISBN) : |
9780071494441 (hbk.) |
| 国際標準図書番号 (ISBN) : |
9780071595346 |
| [NT 15000228] null: |
Introduction -- Rethinking the business model with brand integrity : an organizing concept -- Brand integrity is more than legal protection -- If a product is valuable, somebody will try to take your profits -- If you do not protect your products, nobody will do it for you -- If you wait until your products are attacked, you will lose -- Protect your products and the bad guys will attack your competition -- Your own products are often your largest competitors for profits -- Continually monitor the marketplace to lower risks and increase profits -- Brand integrity as a basic management tool -- Setting up and managing a brand integrity program -- Questions the CEO should ask about BI metrics. |
| 電子資源: |
Click for full text (McGrawHill) |