大葉大學圖書館 |

Building consumer-brand relationship in luxury brand management[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	Building consumer-brand relationship in luxury brand management/ Paula Rodrigues and Ana Pinto Borges, editors.
其他作者:	Rodrigues, Paula Cristina Lopes,
出版者:	Hershey, Pennsylvania : : IGI Global,, 2020.
面頁冊數:	1 online resource (xxv, 318 p.)
標題:	Luxuries - Marketing.
標題:	Brand name products - Management.
標題:	Customer relations.
ISBN:	9781799843702 (ebk.)
ISBN:	9781799843696 (hbk.)
ISBN:	9781799852445 (pbk.)
書目註:	Includes bibliographical references and index.
內容註:	Chapter 1. Understanding the luxury brand consumer: a proposed conceptual framework -- Chapter 2. Consumer behaviors and perceptions towards luxury brands -- Chapter 3. New luxury vs. old luxury: what is the definition of luxury brand? -- Chapter 4. Inconspicuous luxury consumption: another form of new luxury? -- Chapter 5. Enhancing consumer-brand relationships through luxury brand experiences -- Chapter 6. Excellent cuisine worth a detour: dimensions of luxury dining experiences -- Chapter 7. Negative customer experience in lifestyle hotels: a netnography perspective -- Chapter 8. Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry -- Chapter 9. The usage of social networks and websites in international luxury brand communication: an example of the automotive sector -- Chapter 10. The rise of Islamic luxury: current trends -- Chapter 11. The role of relational marketing in specific contexts of tourism: a luxury hotel management perspective -- Chapter 12. Luxury counterfeiting: understanding supply, demand, and anti-counterfeiting strategies.
摘要、提要註:	"This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"--
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4369-6

Building consumer-brand relationship in luxury brand management[electronic resource] /
Building consumer-brand relationship in luxury brand management[electronic resource] /Paula Rodrigues and Ana Pinto Borges, editors. - Hershey, Pennsylvania :IGI Global,2020. - 1 online resource (xxv, 318 p.)

Includes bibliographical references and index.

Chapter 1. Understanding the luxury brand consumer: a proposed conceptual framework -- Chapter 2. Consumer behaviors and perceptions towards luxury brands -- Chapter 3. New luxury vs. old luxury: what is the definition of luxury brand? -- Chapter 4. Inconspicuous luxury consumption: another form of new luxury? -- Chapter 5. Enhancing consumer-brand relationships through luxury brand experiences -- Chapter 6. Excellent cuisine worth a detour: dimensions of luxury dining experiences -- Chapter 7. Negative customer experience in lifestyle hotels: a netnography perspective -- Chapter 8. Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry -- Chapter 9. The usage of social networks and websites in international luxury brand communication: an example of the automotive sector -- Chapter 10. The rise of Islamic luxury: current trends -- Chapter 11. The role of relational marketing in specific contexts of tourism: a luxury hotel management perspective -- Chapter 12. Luxury counterfeiting: understanding supply, demand, and anti-counterfeiting strategies.

Restricted to subscribers or individual electronic text purchasers.

"This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"--

ISBN: 9781799843702 (ebk.)Subjects--Topical Terms:

375557
Luxuries
--Marketing.

LC Class. No.: HD9999.L852 / B85 2020e

Dewey Class. No.: 658.8/27

Building consumer-brand relationship in luxury brand management[electronic resource] /
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245 0 0 $a Building consumer-brand relationship in luxury brand management $h [electronic resource] / $c Paula Rodrigues and Ana Pinto Borges, editors.
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2020.
300 $a 1 online resource (xxv, 318 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Understanding the luxury brand consumer: a proposed conceptual framework -- Chapter 2. Consumer behaviors and perceptions towards luxury brands -- Chapter 3. New luxury vs. old luxury: what is the definition of luxury brand? -- Chapter 4. Inconspicuous luxury consumption: another form of new luxury? -- Chapter 5. Enhancing consumer-brand relationships through luxury brand experiences -- Chapter 6. Excellent cuisine worth a detour: dimensions of luxury dining experiences -- Chapter 7. Negative customer experience in lifestyle hotels: a netnography perspective -- Chapter 8. Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry -- Chapter 9. The usage of social networks and websites in international luxury brand communication: an example of the automotive sector -- Chapter 10. The rise of Islamic luxury: current trends -- Chapter 11. The role of relational marketing in specific contexts of tourism: a luxury hotel management perspective -- Chapter 12. Luxury counterfeiting: understanding supply, demand, and anti-counterfeiting strategies.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world"-- $c Provided by publisher.
650 0 $a Luxuries $x Marketing. $3 375557
650 0 $a Brand name products $x Management. $3 339641
650 0 $a Customer relations. $3 337138
700 1 $a Rodrigues, Paula Cristina Lopes, $d 1970- $e editor. $3 739337
700 1 $a Borges, Ana Pinto, $d 1980- $e editor. $3 739338
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4369-6