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Innovations in digital branding and ...
~
Das, Subhankar, (1981-)
Innovations in digital branding and content marketing[electronic resource] /
紀錄類型:
書目-電子資源 : Monograph/item
杜威分類號:
658.8/72
書名/作者:
Innovations in digital branding and content marketing/ Subhankar Das and Subhra Rani Mondal, editors.
其他作者:
Das, Subhankar,
出版者:
Hershey : : Business Science Reference,, 2021.
面頁冊數:
1 online resource (xxii, 311 p.)
標題:
Advertising - Research.
標題:
Internet marketing - Research.
標題:
Marketing research - Technological innovations.
ISBN:
9781799844211 (ebk.)
ISBN:
9781799844204 (hbk.)
ISBN:
9781799852797 (pbk.)
書目註:
Includes bibliographical references and index.
摘要、提要註:
"This book contains research on the methods and advancements in the field of advertising and marketing using digital technologies"--
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4420-4
Innovations in digital branding and content marketing[electronic resource] /
Innovations in digital branding and content marketing
[electronic resource] /Subhankar Das and Subhra Rani Mondal, editors. - Hershey :Business Science Reference,2021. - 1 online resource (xxii, 311 p.)
Includes bibliographical references and index.
"This book contains research on the methods and advancements in the field of advertising and marketing using digital technologies"--
ISBN: 9781799844211 (ebk.)
LCCN: 2020001197Subjects--Topical Terms:
401032
Advertising
--Research.
LC Class. No.: HF5814 / .I46 2021
Dewey Class. No.: 658.8/72
Innovations in digital branding and content marketing[electronic resource] /
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4420-4
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