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Star power[electronic resource] :the...

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Barlow, Aaron, (1951-)

Star power[electronic resource] :the impact of branded celebrity /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	306.4
書名/作者:	Star power : the impact of branded celebrity // Aaron Barlow, editor.
其他作者:	Barlow, Aaron,
出版者:	Santa Barbara, Calif. : : ABC-Clio,, 2014.
面頁冊數:	1 online resource (2 v.)
標題:	Celebrities in mass media.
標題:	Fame - Social aspects.
標題:	Branding (Marketing)
ISBN:	9780313396182 (e-book)
ISBN:	9780313396175 (alk. paper)
書目註:	Includes bibliographical references and index.
內容註:	v. 1. Bringing meaning to media success -- v. 2. The power of media branding.
電子資源:	http://ebooks.abc-clio.com/?isbn=9780313396182

Star power[electronic resource] :the impact of branded celebrity /
Star powerthe impact of branded celebrity /[electronic resource] :Aaron Barlow, editor. - Santa Barbara, Calif. :ABC-Clio,2014. - 1 online resource (2 v.)

Includes bibliographical references and index.

v. 1. Bringing meaning to media success -- v. 2. The power of media branding.

ISBN: 9780313396182 (e-book)Subjects--Topical Terms:

343663
Celebrities in mass media.

LC Class. No.: P96.C35 / S73 2014

Dewey Class. No.: 306.4

Star power[electronic resource] :the impact of branded celebrity /
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050 0 0 $a P96.C35 $b S73 2014
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245 0 0 $a Star power $h [electronic resource] : $b the impact of branded celebrity / $c Aaron Barlow, editor.
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300 $a 1 online resource (2 v.)
504 $a Includes bibliographical references and index.
505 1 $a v. 1. Bringing meaning to media success -- v. 2. The power of media branding.
650 0 $a Celebrities in mass media. $3 343663
650 0 $a Fame $x Social aspects. $3 386687
650 0 $a Branding (Marketing) $3 339624
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856 4 0 $u http://ebooks.abc-clio.com/?isbn=9780313396182

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