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Using social marketing for public em...
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Meyer-Emerick, Nancy.,
Using social marketing for public emergency preparedness[electronic resource] :social change for community resilience /
紀錄類型:
書目-電子資源 : Monograph/item
杜威分類號:
363.347
書名/作者:
Using social marketing for public emergency preparedness : social change for community resilience // Nancy Meyer-Emerick.
作者:
Meyer-Emerick, Nancy.,
出版者:
New York : : Routledge,, 2016.
面頁冊數:
1 online resource (vii, 117 p.)
標題:
Emergency management.
標題:
Social change.
標題:
Social marketing.
ISBN:
9781317420507 (e-book)
ISBN:
9781315688220 (e-book : PDF)
ISBN:
9781317420484 (e-book: Mobi)
ISBN:
9781317420491 (e-book: ePub)
ISBN:
9780765645777 (hardback)
ISBN:
9780765645784 (paperback)
書目註:
Includes bibliographical references and index.
內容註:
1. The role of preparedness in building a resilient nation -- 2. The challenge : moving from complacency to readiness --3. Identification of priority groups -- 4. Developing a detailed social marketing plan -- 5. Working with your local community -- 6. Alternatives to traditional resources -- 7. Education, social marketing, and the law.
電子資源:
https://
www.taylorfrancis.com/books/9781317420507
Using social marketing for public emergency preparedness[electronic resource] :social change for community resilience /
Meyer-Emerick, Nancy.,
Using social marketing for public emergency preparedness
social change for community resilience /[electronic resource] :Nancy Meyer-Emerick. - New York :Routledge,2016. - 1 online resource (vii, 117 p.)
Includes bibliographical references and index.
1. The role of preparedness in building a resilient nation -- 2. The challenge : moving from complacency to readiness --3. Identification of priority groups -- 4. Developing a detailed social marketing plan -- 5. Working with your local community -- 6. Alternatives to traditional resources -- 7. Education, social marketing, and the law.
ISBN: 9781317420507 (e-book)Subjects--Topical Terms:
181965
Emergency management.
LC Class. No.: HV551.2 / .M487 2016
Dewey Class. No.: 363.347 / M612
Using social marketing for public emergency preparedness[electronic resource] :social change for community resilience /
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https://www.taylorfrancis.com/books/9781317420507
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