Advanced fashion technology and oper...
Vecchi, Alessandra,

 

  • Advanced fashion technology and operations management[electronic resource] /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 746.9/2068
    書名/作者: Advanced fashion technology and operations management/ Alessandra Vecchi, editor.
    其他作者: Vecchi, Alessandra,
    出版者: Hershey, Pennsylvania : : IGI Global,, [2017]
    面頁冊數: 1 online resource (xxii, 443 p.) : : ill.
    標題: Fashion merchandising.
    標題: Business logistics.
    標題: Branding (Marketing)
    ISBN: 9781522518662 (ebook)
    ISBN: 9781522518655 (hardcover)
    書目註: Includes bibliographical references and index.
    內容註: Fashion technology and the development of new business models / Raphayela Belem Schluep -- Co-creation via digital fashion technology in new business models for premium product innovation: case-studies in menswear and womenswear adaptation / Frances Ross -- Mastering fashion supply chain management and new product development in the digital age / Kijpokin Kasemsap -- The "day-after" gleam: reverse logistics in the luxury fashion sector and its impact on consumer value perception / Beata Stepien -- The happy feet fashion wearable project: co-creation and collaboration / Chitra H. Buckley, Thushara Sabreen -- A review of consumer-facing digital technologies across different types of fashion store formats / Francesca Bonetti, Patsy Perry -- The shop of the future: bridging the online/offline experience gap in fashion retail through virtual reality / Christian Hendrik Toma -- Convergence of physical and virtual retail spaces: the influence of technology on consumer in-store experience / Bethan Alexander, Daniela Olivares Alvarado -- Exploring the enigma of the happiness construct in phygital fashion experiences / Kate Armstrong, Charlotte Rutter -- Understanding on-line fashion buying behavior on impulse: feelings nothing more than feelings / Sara Hjelm Lidholm [and 3 others] -- The effects of national culture on social commerce and online fashion purchase intention / Sarah Josephine Hepple, Julie A. Dennison --
    摘要、提要註: "This book is a pivotal reference source for the latest developments in management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce"--Provided by publisher.
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1865-5
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