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Marketing and the common good[electr...

Murphy, Patrick E., (1948-)

Marketing and the common good[electronic resource] :essays from Notre Dame on societal impact /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	306.3/4
書名/作者:	Marketing and the common good : essays from Notre Dame on societal impact // edited by Patrick E. Murphy and John F. Sherry, Jr.
其他作者:	Murphy, Patrick E.,
出版者:	London ; : Routledge, Taylor & Francis Group,, 2013.
面頁冊數:	1 online resource (xxii, 328 p.) : : ill.
標題:	Marketing - Moral and ethical aspects.
標題:	Social marketing.
ISBN:	9780203366301 (ebook)
ISBN:	9780415828826 (hardback)
書目註:	Includes bibliographical references and index.
電子資源:	https://www.taylorfrancis.com/books/9780203366301

Marketing and the common good[electronic resource] :essays from Notre Dame on societal impact /
Marketing and the common goodessays from Notre Dame on societal impact /[electronic resource] :edited by Patrick E. Murphy and John F. Sherry, Jr. - London ;Routledge, Taylor & Francis Group,2013. - 1 online resource (xxii, 328 p.) :ill.

Includes bibliographical references and index.

ISBN: 9780203366301 (ebook)

LCCN: 2013002577Subjects--Topical Terms:

411146
Marketing
--Moral and ethical aspects.

LC Class. No.: HF5415 / .M2186 2013

Dewey Class. No.: 306.3/4

Marketing and the common good[electronic resource] :essays from Notre Dame on societal impact /
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260 $a London ; $a New York : $b Routledge, Taylor & Francis Group, $c 2013.
300 $a 1 online resource (xxii, 328 p.) : $b ill.
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