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Place branding :connecting tourist e...

Foroudi, Pantea, (1974-)

Place branding :connecting tourist experiences to places /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	910.68/8
書名/作者:	Place branding : : connecting tourist experiences to places // edited by Pantea Foroudi ... [et al.].
其他作者:	Foroudi, Pantea,
出版者:	London : : Routledge,, 2020.
面頁冊數:	xi, 341 p. : : ill. ;; 24 cm.
標題:	Tourism.
標題:	Branding (Marketing)
ISBN:	9781472455925 (hbk.) :
書目註:	Includes bibliographical references and index.
摘要、提要註:	"Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics"--

Place branding :connecting tourist experiences to places /
Place branding :connecting tourist experiences to places /edited by Pantea Foroudi ... [et al.]. - London :Routledge,2020. - xi, 341 p. :ill. ;24 cm.

Includes bibliographical references and index.

"Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics"--

ISBN: 9781472455925 (hbk.) :NTD 4,740

LCCN: 2019039665Subjects--Topical Terms:

228758
Tourism.

LC Class. No.: G155.A1 / P547 2020

Dewey Class. No.: 910.68/8

Place branding :connecting tourist experiences to places /
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020 $z 9781315600567 (ebk.)
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245 0 0 $a Place branding : $b connecting tourist experiences to places / $c edited by Pantea Foroudi ... [et al.].
260 $a London : $b Routledge, $c 2020.
300 $a xi, 341 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
520 $a "Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics"-- $c Provided by publisher.
650 0 $a Tourism. $3 228758
650 0 $a Branding (Marketing) $3 339624
700 1 $a Foroudi, Pantea, $d 1974- $3 729646