Understanding multinationals from em...
Cuervo-Cazurra, Alvaro.

 

  • Understanding multinationals from emerging markets[electronic resource] /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 338.8891724
    書名/作者: Understanding multinationals from emerging markets/ edited by Alvaro Cuervo-Cazurra and Ravi Ramamurti.
    其他作者: Cuervo-Cazurra, Alvaro.
    出版者: Cambridge : : Cambridge University Press,, 2014.
    面頁冊數: xvii, 325 p. : : ill., digital ;; 24 cm.
    標題: International business enterprises - Developing countries.
    標題: Competition - Developing countries.
    標題: Globalization - Developing countries.
    標題: International cooperation.
    ISBN: 9781107587632
    ISBN: 9781107064539
    ISBN: 9781107698321
    摘要、提要註: Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical questions about EMNCs. A distinguished group of researchers assesses the unique strategies and behavior of successful EMNCs, from the Chinese telecommunications firm Huawei to the Indian conglomerate Tata, to the South African beverages firm SABMiller. They address a range of topics, such as the drivers of internationalization by EMNCs; their distinctive process capabilities; how they catch up with established rivals on technology; how state ownership or business-group affiliation affects their behavior; and why they sometimes relocate their headquarters to advanced economies. This book will appeal to scholars and graduate students in global strategy and international business, as well as consultants of multinational companies, looking for state-of-the-art analysis of EMNCs.
    電子資源: https://doi.org/10.1017/CBO9781107587632
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