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Asian competitors[electronic resourc...

Hooi, Den Huan.

Asian competitors[electronic resource] :marketing for competitiveness in the age of digital consumers /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/72095
書名/作者:	Asian competitors : marketing for competitiveness in the age of digital consumers // Philip Kotler, Hermawan Kartajaya, Den Huan Hooi.
其他題名:	Marketing for competitiveness in the age of digital consumers
作者:	Kotler, Philip.
其他作者:	Kartajaya, Hermawan,
出版者:	Singapore : : World Scientific Publishing Co. Pte. Ltd.,, c2019.
面頁冊數:	1 online resource : : ill.
標題:	Marketing - Case studies. - Asia
標題:	Internet marketing - Case studies. - Asia
ISBN:	9789813275478
ISBN:	9813275472
ISBN:	9789813275485
書目註:	Includes bibliographical references and index.
電子資源:	https://www.worldscientific.com/worldscibooks/10.1142/11135#t=toc

Asian competitors[electronic resource] :marketing for competitiveness in the age of digital consumers /
Kotler, Philip.

Asian competitorsmarketing for competitiveness in the age of digital consumers /[electronic resource] :Marketing for competitiveness in the age of digital consumersPhilip Kotler, Hermawan Kartajaya, Den Huan Hooi. - 1st ed. - Singapore :World Scientific Publishing Co. Pte. Ltd.,c2019. - 1 online resource :ill.

Includes bibliographical references and index.

ISBN: 9789813275478Subjects--Topical Terms:

608668
Marketing
--Asia--Case studies.

LC Class. No.: HF5415.12.A8 / K68 2019

Dewey Class. No.: 658.8/72095

Asian competitors[electronic resource] :marketing for competitiveness in the age of digital consumers /
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