Tourism marketing[electronic resourc...
Das, Dilip Kumar.

 

  • Tourism marketing[electronic resource] :a strategic approach /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 910.68
    書名/作者: Tourism marketing : a strategic approach // edited by Nilanjan Ray, Dilip Kumar Das, Raj Kumar.
    其他作者: Ray, Nilanjan,
    出版者: Oakville, ON ; : Apple Academic Press,, c2018.
    面頁冊數: 1 online resource : : ill.
    標題: Tourism - Marketing.
    ISBN: 9781315365862
    ISBN: 9781315322674
    書目註: Includes bibliographical references and index.
    摘要、提要註: "Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more."--Provided by publisher.
    電子資源: https://www.taylorfrancis.com/books/9781315365862
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