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Marketing manipulation[electronic re...

Kamins, Michael A.

Marketing manipulation[electronic resource] :a consumer's survival manual /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	381.3/3
書名/作者:	Marketing manipulation : a consumer's survival manual // Michael Kamins.
作者:	Kamins, Michael A.
出版者:	Singapore : : World Scientific ;, c2019.
面頁冊數:	1 online resource (252 p.) : : ill. (some col.)
標題:	Consumer behavior.
標題:	Marketing - Psychological aspects.
標題:	Electronic books.
ISBN:	9789813234710
書目註:	Includes bibliographical references and index.
摘要、提要註:	"Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment."--Publisher's website.
電子資源:	https://www.worldscientific.com/worldscibooks/10.1142/10839#t=toc

Marketing manipulation[electronic resource] :a consumer's survival manual /
Kamins, Michael A.

Marketing manipulationa consumer's survival manual /[electronic resource] :Michael Kamins. - 1st ed. - Singapore :World Scientific ;c2019. - 1 online resource (252 p.) :ill. (some col.) - World Scientific-Now Publishers series in business,v. 142251-3442 ;. - World Scientific-Now Publishers series in business ;vol. 8..

Includes bibliographical references and index.

"Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment."--Publisher's website.

Electronic reproduction.
Singapore :
World Scientific,
[2018]

Mode of access: World Wide Web.

ISBN: 9789813234710Subjects--Topical Terms:

184151
Consumer behavior.

LC Class. No.: HF5415.32 / .K35 2019

Dewey Class. No.: 381.3/3

Marketing manipulation[electronic resource] :a consumer's survival manual /
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020 $z 9789813234703 $q (hbk.)
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050 0 4 $a HF5415.32 $b .K35 2019
082 0 4 $a 381.3/3 $2 23
100 1 $a Kamins, Michael A. $3 709779
245 1 0 $a Marketing manipulation $h [electronic resource] : $b a consumer's survival manual / $c Michael Kamins.
250 $a 1st ed.
260 $a Singapore : $b World Scientific ; $a Hanover, MA : $b Now Publishers, $c c2019.
300 $a 1 online resource (252 p.) : $b ill. (some col.)
490 1 $a World Scientific-Now Publishers series in business, $x 2251-3442 ; $v v. 14
504 $a Includes bibliographical references and index.
520 $a "Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment."--Publisher's website.
533 $a Electronic reproduction. $b Singapore : $c World Scientific, $d [2018]
538 $a Mode of access: World Wide Web.
588 $a Description based on online resource; title from PDF title page (viewed August 2, 2018)
650 0 $a Consumer behavior. $3 184151
650 0 $a Marketing $x Psychological aspects. $3 337019
650 0 $a Electronic books. $2 local $3 376747
830 0 $a World Scientific-Now Publishers series in business ; $v vol. 8. $3 657395
856 4 0 $u https://www.worldscientific.com/worldscibooks/10.1142/10839#t=toc

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