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Big data and innovation in tourism, ...
~
Rahimi, Roya, (1982-)
Big data and innovation in tourism, travel, and hospitality :managerial approaches, techniques, and applications /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
338.4791
書名/作者:
Big data and innovation in tourism, travel, and hospitality : : managerial approaches, techniques, and applications // Marianna Sigala, Roya Rahimi, Mike Thelwall, editors.
其他作者:
Sigala, Marianna.
出版者:
Singapore : : Springer,, c2019.
面頁冊數:
xii, 223 p. : : ill. (some col.) ;; 24 cm.
標題:
Tourism - Technological innovations.
標題:
Hospitality industry - Technological innovations.
標題:
Big data.
ISBN:
9789811363382 (hbk.) :
書目註:
Includes bibliographical references.
摘要、提要註:
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Big data and innovation in tourism, travel, and hospitality :managerial approaches, techniques, and applications /
Big data and innovation in tourism, travel, and hospitality :
managerial approaches, techniques, and applications /Marianna Sigala, Roya Rahimi, Mike Thelwall, editors. - Singapore :Springer,c2019. - xii, 223 p. :ill. (some col.) ;24 cm.
Includes bibliographical references.
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
ISBN: 9789811363382 (hbk.) :NTD 3,740
LCCN: 2019930369Subjects--Topical Terms:
580504
Tourism
--Technological innovations.
LC Class. No.: G155.A1 / B533 2019
Dewey Class. No.: 338.4791
Big data and innovation in tourism, travel, and hospitality :managerial approaches, techniques, and applications /
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