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Trust Inc. :how business wins respec...

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Yeomans, Matthew.

Trust Inc. :how business wins respect in a social media age /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.20285/4678
書名/作者:	Trust Inc. : : how business wins respect in a social media age // Matthew Yeomans.
作者:	Yeomans, Matthew.
出版者:	London ; : Routledge,, 2018.
面頁冊數:	viii, 173 p. ;; 24 cm.
標題:	Corporate image.
標題:	Internet in public relations.
標題:	Social media.
ISBN:	9781783537488 (pbk.) :
ISBN:	9781783538102 (hbk.)
書目註:	Includes bibliographical references and index.
內容註:	The social age -- A short history of social media -- How social media made sustainability mainstream -- Learning to listen after a century of shouting -- The trust factors -- Collaboration and the power of the crowd -- Radical transparency -- Leaders needed -- Empower and educate -- Inspiring behaviour change -- The know how -- How to show not tell -- The social network effect -- How to save the sustainability report -- How to embrace the global goals -- Epilogue -- Bibliography -- Index.

Trust Inc. :how business wins respect in a social media age /
Yeomans, Matthew.

Trust Inc. :how business wins respect in a social media age /Matthew Yeomans. - London ;Routledge,2018. - viii, 173 p. ;24 cm.

Includes bibliographical references and index.

The social age -- A short history of social media -- How social media made sustainability mainstream -- Learning to listen after a century of shouting -- The trust factors -- Collaboration and the power of the crowd -- Radical transparency -- Leaders needed -- Empower and educate -- Inspiring behaviour change -- The know how -- How to show not tell -- The social network effect -- How to save the sustainability report -- How to embrace the global goals -- Epilogue -- Bibliography -- Index.

ISBN: 9781783537488 (pbk.) :NTD 1,024

LCCN: 2017050364Subjects--Topical Terms:

181048
Corporate image.

LC Class. No.: HD59.2 / .Y46 2018

Dewey Class. No.: 659.20285/4678

Trust Inc. :how business wins respect in a social media age /
LDR:01139cam a2200205 a 4500 001 481671
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010 $a 2017050364
020 $a 9781783537488 (pbk.) : $c NTD 1,024
020 $a 9781783538102 (hbk.)
020 $z 9781351111638 (ebk.)
040 $a DLC $b eng $c DLC $d DYU
041 0 $a eng
050 0 0 $a HD59.2 $b .Y46 2018
082 0 0 $a 659.20285/4678 $2 23
100 1 $a Yeomans, Matthew. $3 696080
245 1 0 $a Trust Inc. : $b how business wins respect in a social media age / $c Matthew Yeomans.
260 $a London ; $a New York : $b Routledge, $c 2018.
300 $a viii, 173 p. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a The social age -- A short history of social media -- How social media made sustainability mainstream -- Learning to listen after a century of shouting -- The trust factors -- Collaboration and the power of the crowd -- Radical transparency -- Leaders needed -- Empower and educate -- Inspiring behaviour change -- The know how -- How to show not tell -- The social network effect -- How to save the sustainability report -- How to embrace the global goals -- Epilogue -- Bibliography -- Index.
650 0 $a Corporate image. $3 181048
650 0 $a Internet in public relations. $3 366933
650 0 $a Social media. $3 350802

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