大葉大學圖書館 |

登入

回首頁

The social organism :a radical under...

Casey, Michael, (1967-)

The social organism :a radical understanding of social media to transform your business and life /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	302.23/1
書名/作者:	The social organism : : a radical understanding of social media to transform your business and life // Oliver Luckett and Michael J. Casey.
作者:	Luckett, Oliver.
其他作者:	Casey, Michael,
出版者:	New York : : Hachette Books,, 2016.
面頁冊數:	xxxix, 292 p. : : ill. ;; 24 cm.
標題:	Online social networks in business.
標題:	Social media.
標題:	Social change.
ISBN:	9780316359528 (hbk.) :
ISBN:	9780316431217 (int'l trade pbk.)
書目註:	Includes bibliographical references (p. 261-279) and index.
摘要、提要註:	"From visionary tech entrepreneur Oliver Luckett and MIT Media Lab's Michael J. Casey, a groundbreaking, must-read theory of social media how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-1st century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The 2nd Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next"--

The social organism :a radical understanding of social media to transform your business and life /
Luckett, Oliver.

The social organism :a radical understanding of social media to transform your business and life /Oliver Luckett and Michael J. Casey. - 1st ed. - New York :Hachette Books,2016. - xxxix, 292 p. :ill. ;24 cm.

Includes bibliographical references (p. 261-279) and index.

"From visionary tech entrepreneur Oliver Luckett and MIT Media Lab's Michael J. Casey, a groundbreaking, must-read theory of social media how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-1st century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The 2nd Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next"--

ISBN: 9780316359528 (hbk.) :NTD 850

LCCN: 2016031559Subjects--Topical Terms:

650842
Online social networks in business.

LC Class. No.: HM742 / .L83 2016

Dewey Class. No.: 302.23/1

The social organism :a radical understanding of social media to transform your business and life /
LDR:02750cam a2200241 a 4500 001 480678
005 20180222100734.0
008 190410s2016 nyua b 001 0 eng
010 $a 2016031559
020 $a 9780316359528 (hbk.) : $c NTD 850
020 $a 9780316431217 (int'l trade pbk.)
020 $z 9781478940197 (audio download)
020 $z 9781478943419 (audio cd)
020 $z 9780316359542 (E-book)
040 $a DLC $b eng $c DLC $d DLC $d DYU
041 0 $a eng
050 0 0 $a HM742 $b .L83 2016
082 0 0 $a 302.23/1 $2 23
100 1 $a Luckett, Oliver. $3 694214
245 1 4 $a The social organism : $b a radical understanding of social media to transform your business and life / $c Oliver Luckett and Michael J. Casey.
250 $a 1st ed.
260 $a New York : $b Hachette Books, $c 2016.
300 $a xxxix, 292 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 261-279) and index.
520 $a "From visionary tech entrepreneur Oliver Luckett and MIT Media Lab's Michael J. Casey, a groundbreaking, must-read theory of social media how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-1st century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The 2nd Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next"-- $c Provided by publisher.
650 0 $a Online social networks in business. $3 650842
650 0 $a Social media. $3 350802
650 0 $a Social change. $3 196651
700 1 $a Casey, Michael, $d 1967- $3 694215