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The psychology of entertainment medi...

Shrum, L. J.

The psychology of entertainment media[electronic resource] :blurring the lines between entertainment and persuasion /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.1019
書名/作者:	The psychology of entertainment media : blurring the lines between entertainment and persuasion // edited by L.J. Shrum.
其他作者:	Shrum, L. J.
出版者:	New York : : Routledge,, 2012.
面頁冊數:	1 online resource (xvii, 346 p.) : : ill.
標題:	Subliminal advertising.
標題:	Advertising - Psychological aspects.
標題:	Mass media - Psychological aspects.
標題:	Persuasion (Psychology)
標題:	Manipulative behavior.
ISBN:	9780203828588 (ebk.)
ISBN:	9781848729445 (hbk.)
書目註:	Includes bibliographical references and indexes.
內容註:	section 1. Embedding promotions within entertainment media : product placement effects and how they work -- section 2. The programs between the ads : the persuasive power of entertainment media.
電子資源:	Click here to view

The psychology of entertainment media[electronic resource] :blurring the lines between entertainment and persuasion /
The psychology of entertainment mediablurring the lines between entertainment and persuasion /[electronic resource] :edited by L.J. Shrum. - 2nd ed. - New York :Routledge,2012. - 1 online resource (xvii, 346 p.) :ill.

Includes bibliographical references and indexes.

section 1. Embedding promotions within entertainment media : product placement effects and how they work -- section 2. The programs between the ads : the persuasive power of entertainment media.

Mode of access: World Wide Web.

ISBN: 9780203828588 (ebk.)Subjects--Topical Terms:

690861
Subliminal advertising.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5827.9 / .P78 2012

Dewey Class. No.: 659.1019 / P974

The psychology of entertainment media[electronic resource] :blurring the lines between entertainment and persuasion /
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250 $a 2nd ed.
260 $a New York : $b Routledge, $c 2012.
300 $a 1 online resource (xvii, 346 p.) : $b ill.
504 $a Includes bibliographical references and indexes.
505 0 $a section 1. Embedding promotions within entertainment media : product placement effects and how they work -- section 2. The programs between the ads : the persuasive power of entertainment media.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Subliminal advertising. $3 690861
650 0 $a Advertising $x Psychological aspects. $3 447616
650 0 $a Mass media $x Psychological aspects. $3 422240
650 0 $a Persuasion (Psychology) $3 235348
650 0 $a Manipulative behavior. $3 690862
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Shrum, L. J. $3 690860
856 4 0 $u http://www.taylorfrancis.com/books/9780203828588 $z Click here to view

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