大葉大學圖書館 |

Social media performance evaluation and success measurements[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	302.231
書名/作者:	Social media performance evaluation and success measurements/ Michael A. Brown Sr. [editor].
其他作者:	Brown, Michael A.,
出版者:	Hershey, Pennsylvania : : IGI Global,, [2017]
面頁冊數:	1 online resource (294 p.) : : ill.
標題:	Social media.
標題:	Online social networks.
標題:	Employees - Rating of.
ISBN:	9781522519645 (ebk.)
ISBN:	9781522519638 (hbk.)
書目註:	Includes bibliographical references and index.
內容註:	Social networking and social media comparisons / Michael A. Brown Sr. -- SNIP: a survey instrument / Michael A. Brown Sr. -- Understanding social communication / Michael A. Brown Sr. -- Social media: a discussion of considerations for modern organizations and professionals / Liston W. Bailey -- Framing and mis-framing in micro-blogging sites in China: online propagation of an animal cruelty campaign / Yuanxin Wang -- Using social media tools in marketing: opportunities and challenges / Nozha Erragcha -- Social networking engagement and crisis communication considerations / Mitchell Marovitz -- CHOICES: measuring return on investment in a nonprofit organization / Leigh Nanney Hersey -- Nonprofit organizations and social media use: an analysis of nonprofit organizations' effective use of social media tools / Aminata Sillah -- Models of participation in social networks / Giulio Angiani [and 3 others] -- Invest, engage, and win: online campaigns and their outcomes in an Israeli election / Moran Yarchi [and 3 others].
摘要、提要註:	"[This book] is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1963-8

Social media performance evaluation and success measurements[electronic resource] /
Social media performance evaluation and success measurements[electronic resource] /Michael A. Brown Sr. [editor]. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (294 p.) :ill.

Includes bibliographical references and index.

Social networking and social media comparisons / Michael A. Brown Sr. -- SNIP: a survey instrument / Michael A. Brown Sr. -- Understanding social communication / Michael A. Brown Sr. -- Social media: a discussion of considerations for modern organizations and professionals / Liston W. Bailey -- Framing and mis-framing in micro-blogging sites in China: online propagation of an animal cruelty campaign / Yuanxin Wang -- Using social media tools in marketing: opportunities and challenges / Nozha Erragcha -- Social networking engagement and crisis communication considerations / Mitchell Marovitz -- CHOICES: measuring return on investment in a nonprofit organization / Leigh Nanney Hersey -- Nonprofit organizations and social media use: an analysis of nonprofit organizations' effective use of social media tools / Aminata Sillah -- Models of participation in social networks / Giulio Angiani [and 3 others] -- Invest, engage, and win: online campaigns and their outcomes in an Israeli election / Moran Yarchi [and 3 others].

Restricted to subscribers or individual electronic text purchasers.

"[This book] is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781522519645 (ebk.)Subjects--Topical Terms:

350802
Social media.
Subjects--Index Terms:

Computer mediated communications (CMC)

LC Class. No.: HM742 / .B76 2017e

Dewey Class. No.: 302.231

Social media performance evaluation and success measurements[electronic resource] /
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245 0 0 $a Social media performance evaluation and success measurements $h [electronic resource] / $c Michael A. Brown Sr. [editor].
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2017]
300 $a 1 online resource (294 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Social networking and social media comparisons / Michael A. Brown Sr. -- SNIP: a survey instrument / Michael A. Brown Sr. -- Understanding social communication / Michael A. Brown Sr. -- Social media: a discussion of considerations for modern organizations and professionals / Liston W. Bailey -- Framing and mis-framing in micro-blogging sites in China: online propagation of an animal cruelty campaign / Yuanxin Wang -- Using social media tools in marketing: opportunities and challenges / Nozha Erragcha -- Social networking engagement and crisis communication considerations / Mitchell Marovitz -- CHOICES: measuring return on investment in a nonprofit organization / Leigh Nanney Hersey -- Nonprofit organizations and social media use: an analysis of nonprofit organizations' effective use of social media tools / Aminata Sillah -- Models of participation in social networks / Giulio Angiani [and 3 others] -- Invest, engage, and win: online campaigns and their outcomes in an Israeli election / Moran Yarchi [and 3 others].
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "[This book] is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 01/07/2017).
650 0 $a Social media. $3 350802
650 0 $a Online social networks. $3 337142
650 0 $a Employees $x Rating of. $3 336651
653 $a Computer mediated communications (CMC)
653 $a Crisis communication
653 $a Return on investments
653 $a Social networking and individual performance (SNIP)
653 $a Social networking engagement
653 $a Web 2.0
700 1 $a Brown, Michael A., $c Sr., $e editor. $3 690250
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1963-8