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The new advertising[electronic resou...

Brown, Ruth E. ((Professor of advertising))

The new advertising[electronic resource] :branding, content, and consumer relationships in the data-driven social media era /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.1
書名/作者:	The new advertising : branding, content, and consumer relationships in the data-driven social media era // Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
其他作者:	Brown, Ruth E.
出版者:	Santa Barbara, Calif. : : Praeger,, 2016.
面頁冊數:	1 online resource (2 v.) : : ill.
標題:	Advertising.
標題:	Internet advertising.
標題:	Internet marketing.
標題:	Social media.
ISBN:	9781440833434 (e-book)
ISBN:	9781440833427 (alk. paper)
書目註:	Includes bibliographical references and index.
內容註:	v. 1. Traditional advertising transformed -- v. 2. New media, new uses, new metrics.
電子資源:	http://ebooks.abc-clio.com/?isbn=9781440833434

The new advertising[electronic resource] :branding, content, and consumer relationships in the data-driven social media era /
The new advertisingbranding, content, and consumer relationships in the data-driven social media era /[electronic resource] :Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. - Santa Barbara, Calif. :Praeger,2016. - 1 online resource (2 v.) :ill.

Includes bibliographical references and index.

v. 1. Traditional advertising transformed -- v. 2. New media, new uses, new metrics.

ISBN: 9781440833434 (e-book)Subjects--Topical Terms:

177147
Advertising.

LC Class. No.: HF5823 / .N4475 2016

Dewey Class. No.: 659.1

The new advertising[electronic resource] :branding, content, and consumer relationships in the data-driven social media era /
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300 $a 1 online resource (2 v.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a v. 1. Traditional advertising transformed -- v. 2. New media, new uses, new metrics.
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650 0 $a Internet marketing. $3 184218
650 0 $a Social media. $3 350802
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856 4 0 $u http://ebooks.abc-clio.com/?isbn=9781440833434

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