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Consumer behavior :buying, having, a...

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Solomon, Michael R.

Consumer behavior :buying, having, and being /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8342
書名/作者:	Consumer behavior : : buying, having, and being // Michael R. Solomon.
作者:	Solomon, Michael R.
出版者:	Harlow : : Pearson,, c2018.
面頁冊數:	623 p. : : col. ill. ;; 28 cm.
標題:	Consumer behavior.
標題:	Market surveys.
ISBN:	9781292153100 (pbk.) :
書目註:	Includes bibliographical references and indexes.

Consumer behavior :buying, having, and being /
Solomon, Michael R.

Consumer behavior :buying, having, and being /Michael R. Solomon. - 12th ed., Global ed. - Harlow :Pearson,c2018. - 623 p. :col. ill. ;28 cm.

Includes bibliographical references and indexes.

Foundations of consumer behavior --Section 1:

ISBN: 9781292153100 (pbk.) :NTD 2,349Subjects--Topical Terms:

184151
Consumer behavior.

LC Class. No.: HF5415.32 / Sol 2018

Dewey Class. No.: 658.8342

Consumer behavior :buying, having, and being /
LDR:01240cam a2200181 a 4500 001 472743
005 20170921023006.0
008 180409s2018 enka b 001 0 eng d
020 $a 9781292153100 (pbk.) : $c NTD 2,349
040 $a SINUS $b eng $c SINUS $d OCLCO $d OCLCF $d DYU
041 0 $a eng
050 $a HF5415.32 $b Sol 2018
082 0 4 $a 658.8342 $2 23
100 1 $a Solomon, Michael R. $3 337355
245 1 0 $a Consumer behavior : $b buying, having, and being / $c Michael R. Solomon.
250 $a 12th ed., Global ed.
260 $a Harlow : $b Pearson, $c c2018.
300 $a 623 p. : $b col. ill. ; $c 28 cm.
504 $a Includes bibliographical references and indexes.
505 0 0 $g Section 1: $t Foundations of consumer behavior -- $t Buying, having and being : an introduction to consumer behavior -- $t Consumer and social well-being -- $g Section 2: $t Internal influences on consumer behavior -- $t Perception -- $t Learning and memory -- $t Motivation and affect -- $g The $t self: mind, gender, and body -- $t Personality, lifestyles, and values -- $g Section 3: $t Choosing and using products -- $t Attitudes and persuasive communications -- $t Decision making -- $t Buying, using, and disposing -- $g Section 4: $t Consumers in their social and cultural settings -- $t Groups and social media -- $t Income and social class -- $t Subcultures -- $t Culture -- $g Glossary -- $g Index.
650 0 $a Consumer behavior. $3 184151
650 0 $a Market surveys. $3 592749

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