Marketing fashion footwear :the busi...
Armstrong-Gibbs, Fiona.

 

  • Marketing fashion footwear :the business of shoes /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 685/.3100688
    書名/作者: Marketing fashion footwear : : the business of shoes // Fiona Armstrong-Gibbs and Tamsin McLaren.
    作者: Armstrong-Gibbs, Fiona.
    其他作者: McLaren, Tamsin.
    出版者: London ; : Bloomsbury Visual Arts,, c2017.
    面頁冊數: 240 p. : : ill. (chiefly col.), col. maps ;; 27 cm.
    標題: Footwear industry.
    標題: Fashion merchandising.
    標題: Shoes - Marketing.
    ISBN: 9781472579317 (pbk.) :
    書目註: Includes bibliographical references (p. 232-233) and index.
    內容註: The fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, e-tail and wholesale -- Brand identity and protection -- Brand management -- Marketing communications; media & PR.
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80069874 四樓西文圖書區 1.圖書流通 圖書(book) 685.31 A735 1.一般(Normal) 在架 0
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