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Marketing fashion footwear :the busi...
~
Armstrong-Gibbs, Fiona.
Marketing fashion footwear :the business of shoes /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
685/.3100688
書名/作者:
Marketing fashion footwear : : the business of shoes // Fiona Armstrong-Gibbs and Tamsin McLaren.
作者:
Armstrong-Gibbs, Fiona.
其他作者:
McLaren, Tamsin.
出版者:
London ; : Bloomsbury Visual Arts,, c2017.
面頁冊數:
240 p. : : ill. (chiefly col.), col. maps ;; 27 cm.
標題:
Footwear industry.
標題:
Fashion merchandising.
標題:
Shoes - Marketing.
ISBN:
9781472579317 (pbk.) :
書目註:
Includes bibliographical references (p. 232-233) and index.
內容註:
The fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, e-tail and wholesale -- Brand identity and protection -- Brand management -- Marketing communications; media & PR.
Marketing fashion footwear :the business of shoes /
Armstrong-Gibbs, Fiona.
Marketing fashion footwear :
the business of shoes /Fiona Armstrong-Gibbs and Tamsin McLaren. - London ;Bloomsbury Visual Arts,c2017. - 240 p. :ill. (chiefly col.), col. maps ;27 cm.
Includes bibliographical references (p. 232-233) and index.
The fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, e-tail and wholesale -- Brand identity and protection -- Brand management -- Marketing communications; media & PR.
ISBN: 9781472579317 (pbk.) :NTD 1,336
LCCN: 2015016841Subjects--Topical Terms:
680972
Footwear industry.
LC Class. No.: HD9787.A2 / A76 2017
Dewey Class. No.: 685/.3100688
Marketing fashion footwear :the business of shoes /
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