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Customer relationship management :th...

Baran, Roger J. (1945-)

Customer relationship management :the foundation of contemporary marketing strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/02
書名/作者:	Customer relationship management : : the foundation of contemporary marketing strategy // Roger J. Baran and Robert J. Galka.
其他題名:	CRM
作者:	Baran, Roger J.
其他作者:	Galka, Robert J.
出版者:	New York : : Routledge, Taylor & Francis Group,, 2017.
面頁冊數:	vi, 449 p. : : ill. ;; 26 cm.
附註:	Rev. ed. of CRM, 2013.
標題:	Customer relations - Management.
ISBN:	9781138919525 (pbk.) :
ISBN:	9781138919518 (hbk.)
書目註:	Includes bibliographical references and index.
內容註:	CRM theory and development -- Introduction to customer relationship management -- The history and development of CRM -- Relationship marketing and CRM -- Organization and CRM -- Data management and technology -- CRM and data management -- Technology and data platforms -- Database and customer data development -- Marketing strategy -- Business-to-business CRM -- Understanding the customer-company profit chain : satisfaction, loyalty, retention, and profits -- The CRM strategy cycle : acquisition, retention, and win-back -- Privacy and ethics considerations -- CRM evaluation -- CRM program measurement and tools -- CRM new horizons -- Social networking and CRM -- CRM trends, challenges, and opportunities.

Customer relationship management :the foundation of contemporary marketing strategy /
Baran, Roger J.1945-

Customer relationship management :the foundation of contemporary marketing strategy /CRMRoger J. Baran and Robert J. Galka. - 2nd ed. - New York :Routledge, Taylor & Francis Group,2017. - vi, 449 p. :ill. ;26 cm.

Rev. ed. of CRM, 2013.

Includes bibliographical references and index.

CRM theory and development -- Introduction to customer relationship management -- The history and development of CRM -- Relationship marketing and CRM -- Organization and CRM -- Data management and technology -- CRM and data management -- Technology and data platforms -- Database and customer data development -- Marketing strategy -- Business-to-business CRM -- Understanding the customer-company profit chain : satisfaction, loyalty, retention, and profits -- The CRM strategy cycle : acquisition, retention, and win-back -- Privacy and ethics considerations -- CRM evaluation -- CRM program measurement and tools -- CRM new horizons -- Social networking and CRM -- CRM trends, challenges, and opportunities.

ISBN: 9781138919525 (pbk.) :NTD 3,240

LCCN: 2016025019Subjects--Topical Terms:

338310
Customer relations
--Management.

LC Class. No.: HF5415.55 / .G35 2017

Dewey Class. No.: 658.8/02

Customer relationship management :the foundation of contemporary marketing strategy /
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020 $a 9781138919518 (hbk.)
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700 1 $a Baran, Roger J. $q (Roger Joseph), $d 1945- $3 680949