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Events marketing management :a consu...

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Reic, Ivna.

Events marketing management :a consumer perspective /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	394.2
書名/作者:	Events marketing management : : a consumer perspective // Ivna Reic.
作者:	Reic, Ivna.
出版者:	London ; : Routledge,, 2017.
面頁冊數:	x, 292 p. : : ill. ;; 26 cm.
標題:	Special events - Marketing.
標題:	Special events - Management.
ISBN:	9780415533577 (hbk.) :
ISBN:	9780415533584 (pbk.)
書目註:	Includes bibliographical references and index.

Events marketing management :a consumer perspective /
Reic, Ivna.

Events marketing management :a consumer perspective /Ivna Reic. - London ;Routledge,2017. - x, 292 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 9780415533577 (hbk.) :NTD 4,050

LCCN: 2016010252Subjects--Topical Terms:

366996
Special events
--Marketing.

LC Class. No.: GT3405 / .R45 2017

Dewey Class. No.: 394.2

Events marketing management :a consumer perspective /
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008 180409s2017 enka b 001 0 eng
010 $a 2016010252
020 $a 9780415533577 (hbk.) : $c NTD 4,050
020 $a 9780415533584 (pbk.)
020 $z 9780203114148 (ebk.)
040 $a DLC $b eng $c DLC $d DYU
041 0 $a eng
050 0 0 $a GT3405 $b .R45 2017
082 0 0 $a 394.2 $2 23
100 1 $a Reic, Ivna. $3 680948
245 1 0 $a Events marketing management : $b a consumer perspective / $c Ivna Reic.
260 $a London ; $a New York : $b Routledge, $c 2017.
300 $a x, 292 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 0 $a Special events $x Marketing. $3 366996
650 0 $a Special events $x Management. $3 350427

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