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Microeconomics for MBAs :the economi...

Lee, Dwight R.

Microeconomics for MBAs :the economic way of thinking for managers /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	338.5
書名/作者:	Microeconomics for MBAs : : the economic way of thinking for managers // Richard B. McKenzie, Dwight R. Lee.
作者:	McKenzie, Richard B.
其他作者:	Lee, Dwight R.
出版者:	Cambridge : : Cambridge University Press,, 2017.
面頁冊數:	xxxvii, 725 p. : : col. ill. ;; 26 cm.
附註:	Rev. ed. of the authors' Microeconomics for MBAs, 2010.
標題:	Microeconomics.
標題:	Managerial economics.
ISBN:	9781107139480 (hbk.) :
書目註:	Includes bibliographical references (p. [676]-706) and index.
摘要、提要註:	"Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBA students will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people"--

Microeconomics for MBAs :the economic way of thinking for managers /
McKenzie, Richard B.

Microeconomics for MBAs :the economic way of thinking for managers /Richard B. McKenzie, Dwight R. Lee. - 3rd ed. - Cambridge :Cambridge University Press,2017. - xxxvii, 725 p. :col. ill. ;26 cm.

Rev. ed. of the authors' Microeconomics for MBAs, 2010.

Includes bibliographical references (p. [676]-706) and index.

"Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBA students will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people"--

ISBN: 9781107139480 (hbk.) :NTD 4,095

LCCN: 2015041882Subjects--Topical Terms:

172127
Microeconomics.

LC Class. No.: HB172 / .M396 2017

Dewey Class. No.: 338.5

Microeconomics for MBAs :the economic way of thinking for managers /
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300 $a xxxvii, 725 p. : $b col. ill. ; $c 26 cm.
500 $a Rev. ed. of the authors' Microeconomics for MBAs, 2010.
504 $a Includes bibliographical references (p. [676]-706) and index.
520 $a "Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBA students will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people"-- $c Provided by publisher.
520 $a "Almost all (if not all) textbooks used in business students' first course in microeconomics are designed with undergraduate economics majors or first-year PhD students in mind. Accordingly, business students, especially MBA students, are often treated to a course in intermediate microeconomic theory, full of arcane mathematical explanations. The applications in such standard textbooks deal mainly with the impact of social or government policies on markets, with little discussion of how real-world managers can use microeconomics to make better decisions within their firms in response to market forces or how market forces can be expected to affect firms' institutional and financial structures"-- $c Provided by publisher.
650 0 $a Microeconomics. $3 172127
650 0 $a Managerial economics. $3 189397
700 1 $a Lee, Dwight R. $3 675843