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Big data MBA :driving business strat...

Schmarzo, Bill.

Big data MBA :driving business strategies with data science /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.4/038
書名/作者:	Big data MBA : : driving business strategies with data science // Bill Schmarzo.
作者:	Schmarzo, Bill.
出版者:	Indianapolis : : John Wiley & Sons,, c2016.
面頁冊數:	xxvii, 283 p. : : ill. ;; 24 cm.
附註:	Includes index.
標題:	Business intelligence - Data processing.
標題:	Business planning - Statistical methods.
標題:	Data mining.
標題:	Management - Data processing.
標題:	Big data.
標題:	Business - Data processing.
ISBN:	9781119181118 (pbk.) :
內容註:	Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.

Big data MBA :driving business strategies with data science /
Schmarzo, Bill.

Big data MBA :driving business strategies with data science /Bill Schmarzo. - Indianapolis :John Wiley & Sons,c2016. - xxvii, 283 p. :ill. ;24 cm.

Includes index.

Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.

ISBN: 9781119181118 (pbk.) :NTD 1,258

LCCN: 2015955444Subjects--Topical Terms:

339014
Business intelligence
--Data processing.

LC Class. No.: HD38.7 / .S349 2016

Dewey Class. No.: 658.4/038

Big data MBA :driving business strategies with data science /
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