Competing against luck :the story of...
Christensen, Clayton M.

 

  • Competing against luck :the story of innovation and customer choice /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.4
    書名/作者: Competing against luck : : the story of innovation and customer choice // Clayton M. Christensen ... [et al.].
    其他作者: Christensen, Clayton M.
    出版者: New York, NY : : HarperBusiness,, c2016.
    面頁冊數: xix, 262 p. ;; 24 cm.
    標題: Creative ability in business.
    標題: Customer services.
    標題: Success in business.
    ISBN: 9780062435613 (hbk.) :
    ISBN: 9780062565235 (international ed.)
    書目註: Includes bibliographical references and index.
    內容註: Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.
    摘要、提要註: Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
館藏
  • 1 筆 • 頁數 1 •
 
80058226 四樓西文圖書區 1.圖書流通 圖書(book) 658.4 C737 1.一般(Normal) 在架 0
  • 1 筆 • 頁數 1 •
評論
Export
取書館別
 
 
變更密碼
登入