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Competing against luck :the story of...
~
Christensen, Clayton M.
Competing against luck :the story of innovation and customer choice /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.4
書名/作者:
Competing against luck : : the story of innovation and customer choice // Clayton M. Christensen ... [et al.].
其他作者:
Christensen, Clayton M.
出版者:
New York, NY : : HarperBusiness,, c2016.
面頁冊數:
xix, 262 p. ;; 24 cm.
標題:
Creative ability in business.
標題:
Customer services.
標題:
Success in business.
ISBN:
9780062435613 (hbk.) :
ISBN:
9780062565235 (international ed.)
書目註:
Includes bibliographical references and index.
內容註:
Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.
摘要、提要註:
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
Competing against luck :the story of innovation and customer choice /
Competing against luck :
the story of innovation and customer choice /Clayton M. Christensen ... [et al.]. - 1st ed. - New York, NY :HarperBusiness,c2016. - xix, 262 p. ;24 cm.
Includes bibliographical references and index.
Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
ISBN: 9780062435613 (hbk.) :NTD 960Subjects--Topical Terms:
338323
Creative ability in business.
LC Class. No.: HD53 / .C487 2016
Dewey Class. No.: 658.4
Competing against luck :the story of innovation and customer choice /
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