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The growth drivers[electronic resour...

Bird, Andy.

The growth drivers[electronic resource] :the definitive guide to transforming marketing capabilities /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/02
書名/作者:	The growth drivers : the definitive guide to transforming marketing capabilities // Andy Bird and Mhairi McEwan.
作者:	Bird, Andy.
其他作者:	McEwan, Mhairi.
出版者:	Hoboken, NJ : : John Wiley and Sons,, 2012.
面頁冊數:	1 online resource (xxi, 294 p.) : : ill.
標題:	Market segmentation.
標題:	Economic development.
標題:	Investments.
ISBN:	9781119208150 (electronic bk.)
ISBN:	1119208157 (electronic bk.)
ISBN:	9781119961185 (electronic bk.)
ISBN:	1119961181 (electronic bk.)
書目註:	Includes bibliographical references and index.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119208150

The growth drivers[electronic resource] :the definitive guide to transforming marketing capabilities /
Bird, Andy.

The growth driversthe definitive guide to transforming marketing capabilities /[electronic resource] :Andy Bird and Mhairi McEwan. - 1st ed. - Hoboken, NJ :John Wiley and Sons,2012. - 1 online resource (xxi, 294 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781119208150 (electronic bk.)Subjects--Topical Terms:

184219
Market segmentation.

LC Class. No.: HF5415.127 / .B57 2012eb

Dewey Class. No.: 658.8/02

The growth drivers[electronic resource] :the definitive guide to transforming marketing capabilities /
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245 1 4 $a The growth drivers $h [electronic resource] : $b the definitive guide to transforming marketing capabilities / $c Andy Bird and Mhairi McEwan.
250 $a 1st ed.
260 $a Hoboken, NJ : $b John Wiley and Sons, $c 2012.
300 $a 1 online resource (xxi, 294 p.) : $b ill.
504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
650 0 $a Market segmentation. $3 184219
650 0 $a Economic development. $3 336977
650 0 $a Investments. $3 172350
700 1 $a McEwan, Mhairi. $3 665794
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119208150

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