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The marketing pathfinder[electronic ...

Saren, Michael.

The marketing pathfinder[electronic resource] :key concepts and cases for marketing strategy and decision making /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/02
書名/作者:	The marketing pathfinder : key concepts and cases for marketing strategy and decision making // David Stewart and Michael Saren.
作者:	Stewart, David,
其他作者:	Saren, Michael.
出版者:	Chichester, West Sussex : : John Wiley and Sons,, 2014.
面頁冊數:	1 online resource.
標題:	Marketing - Management.
標題:	Strategic planning.
ISBN:	9781118758687 (electronic bk.)
ISBN:	1118758684 (electronic bk.)
ISBN:	9781118758762 (pdf)
ISBN:	1118758765 (pdf)
ISBN:	9781118758915 (epub)
ISBN:	1118758919 (epub)
書目註:	Includes bibliographical references and index.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781118758687

The marketing pathfinder[electronic resource] :key concepts and cases for marketing strategy and decision making /
Stewart, David,1948-

The marketing pathfinderkey concepts and cases for marketing strategy and decision making /[electronic resource] :David Stewart and Michael Saren. - 1st ed. - Chichester, West Sussex :John Wiley and Sons,2014. - 1 online resource.

Includes bibliographical references and index.

ISBN: 9781118758687 (electronic bk.)

LCCN: 2014022697Subjects--Topical Terms:

337196
Marketing
--Management.

LC Class. No.: HF5415.13

Dewey Class. No.: 658.8/02

The marketing pathfinder[electronic resource] :key concepts and cases for marketing strategy and decision making /
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245 1 4 $a The marketing pathfinder $h [electronic resource] : $b key concepts and cases for marketing strategy and decision making / $c David Stewart and Michael Saren.
250 $a 1st ed.
260 $a Chichester, West Sussex : $b John Wiley and Sons, $c 2014.
300 $a 1 online resource.
504 $a Includes bibliographical references and index.
588 $a Description based on print version record and CIP data provided by publisher.
650 0 $a Marketing $x Management. $3 337196
650 0 $a Strategic planning. $3 172371
700 1 $a Saren, Michael. $3 664555
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