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Decoded[electronic resource] :the sc...

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Barden, Phil.

Decoded[electronic resource] :the science behind why we buy /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/342
書名/作者:	Decoded : the science behind why we buy // Phil Barden ; foreword by Rory Sutherland.
作者:	Barden, Phil.
其他作者:	Sutherland, Rory.
出版者:	Chichester, West Sussex : : John Wiley & Sons,, 2013.
面頁冊數:	1 online resource (xviii, 270 p.) : : ill. (chiefly col.)
標題:	Consumer behavior.
標題:	Marketing - Psychological aspects.
ISBN:	9781119208341 (electronic bk.)
書目註:	Includes bibliographical references and index.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119208341

Decoded[electronic resource] :the science behind why we buy /
Barden, Phil.

Decodedthe science behind why we buy /[electronic resource] :Phil Barden ; foreword by Rory Sutherland. - 1st ed. - Chichester, West Sussex :John Wiley & Sons,2013. - 1 online resource (xviii, 270 p.) :ill. (chiefly col.)

Includes bibliographical references and index.

ISBN: 9781119208341 (electronic bk.)

LCCN: 2013000333

Nat. Bib. Agency Control No.: 016205471UkSubjects--Topical Terms:

184151
Consumer behavior.

LC Class. No.: HF5415.32 / .B37 2013

Dewey Class. No.: 658.8/342

Decoded[electronic resource] :the science behind why we buy /
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020 $a 9781119208341 (electronic bk.)
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245 1 0 $a Decoded $h [electronic resource] : $b the science behind why we buy / $c Phil Barden ; foreword by Rory Sutherland.
250 $a 1st ed.
260 $a Chichester, West Sussex : $b John Wiley & Sons, $c 2013.
300 $a 1 online resource (xviii, 270 p.) : $b ill. (chiefly col.)
504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
650 0 $a Consumer behavior. $3 184151
650 0 $a Marketing $x Psychological aspects. $3 337019
700 1 $a Sutherland, Rory. $3 662997
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119208341

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