Customer-centric marketing[electroni...
Cundari, Aldo.

 

  • Customer-centric marketing[electronic resource] :build relationships, create advocates, and influence your customers /
  • Record Type: Electronic resources : Monograph/item
    [NT 15000414]: 658.8/12
    Title/Author: Customer-centric marketing : build relationships, create advocates, and influence your customers // Aldo Cundari.
    Author: Cundari, Aldo.
    Published: Hoboken, NJ : : John Wiley and Sons,, c2015.
    Description: 1 online resource (xv, 154 p.)
    Subject: Relationship marketing.
    Subject: Customer relations.
    Subject: Marketing - Management.
    ISBN: 9781119154785 (electronic bk.)
    ISBN: 1119154782 (electronic bk.)
    ISBN: 9781119102618 (electronic bk.)
    ISBN: 1119102618 (electronic bk.)
    ISBN: 9781119102656 (electronic bk.)
    ISBN: 1119102650 (electronic bk.)
    [NT 15000227]: Includes bibliographical references and index.
    Online resource: http://onlinelibrary.wiley.com/book/10.1002/9781119154785
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