大葉大學圖書館 |

Strategic customer relationship management in the age of social media[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/1202854678
書名/作者:	Strategic customer relationship management in the age of social media/ Amir Khanlari, editor.
其他作者:	Khanlari, Amir,
面頁冊數:	PDFs (332 pages) : : illustrations.
標題:	Customer relations - Management.
標題:	Customer relations - Technological innovations.
標題:	Social media - Economic aspects.
ISBN:	9781466685871
書目註:	Includes bibliographical references and index.
內容註:	The impact of social business strategies in creating empirical social business models / Siavash Moheb, Ali Golrokh -- Social CRM analytics: gaining customer insights for designing social CRM strategies / Prerna Lal -- The impact of CRM and social media technologies on customer-orientation process and sales performance / Mahdi Sheykhlar, Rozita Shahbaz Keshvari -- Adoption of Facebook for customer relationship management for SMEs: exploring the underlying motivations / Babak Abedin -- Electronic customer relationship management (E-CRM) practices of micro, small, and medium scale enterprises in Ghana / Rebecca Baah-Ofori, George Kofi Amoako -- The use of social media in the higher education institutions in Turkey: a case of the higher education institutions in Istanbul / Ali Acılar -- Gamification impact on customer relationship development in virtual environment / Rimantas Gatautis, Audrone Medziausiene -- CKM 2.0: integrating Web 2.0 into customer knowledge management / Fatemeh Najafloo, Hatef Rasouli, Mehdi Shamizanjani -- The effects of fan personality on participation in social media based brand community: role of personality on participation in the social media / Ali Balapour, Amir Khanlari -- Study of the automatic evaluation of website quality from customer insight: a case study of the most visited news websites as influential social media tool / Molood Arman, Hassan Hajipoor, Babak Sohrabi -- Social media, customer relationship management, and consumers' organic food purchase behavior / Evelyn Chronis, Qiang Lu, Rohan Miller -- The effects of social media-based brand communities on brand loyalty and brand equity: case study--cinere company / Amir Khanlari, Faezeh Rezaei, Seyed Abolghasem Mira -- Using social media to influence CRM and loyalty: case study of restaurant industry / Rozita Shahbaz Keshvari -- Electronic word of mouth marketing: relationship between brand loyalty and electronic word of mouth in social marketing networks / Sahra Zamanian, Amir Khanlari.
摘要、提要註:	"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8586-4

Strategic customer relationship management in the age of social media[electronic resource] /
Strategic customer relationship management in the age of social media[electronic resource] /Amir Khanlari, editor. - PDFs (332 pages) :illustrations.

Includes bibliographical references and index.

The impact of social business strategies in creating empirical social business models / Siavash Moheb, Ali Golrokh -- Social CRM analytics: gaining customer insights for designing social CRM strategies / Prerna Lal -- The impact of CRM and social media technologies on customer-orientation process and sales performance / Mahdi Sheykhlar, Rozita Shahbaz Keshvari -- Adoption of Facebook for customer relationship management for SMEs: exploring the underlying motivations / Babak Abedin -- Electronic customer relationship management (E-CRM) practices of micro, small, and medium scale enterprises in Ghana / Rebecca Baah-Ofori, George Kofi Amoako -- The use of social media in the higher education institutions in Turkey: a case of the higher education institutions in Istanbul / Ali Acılar -- Gamification impact on customer relationship development in virtual environment / Rimantas Gatautis, Audrone Medziausiene -- CKM 2.0: integrating Web 2.0 into customer knowledge management / Fatemeh Najafloo, Hatef Rasouli, Mehdi Shamizanjani -- The effects of fan personality on participation in social media based brand community: role of personality on participation in the social media / Ali Balapour, Amir Khanlari -- Study of the automatic evaluation of website quality from customer insight: a case study of the most visited news websites as influential social media tool / Molood Arman, Hassan Hajipoor, Babak Sohrabi -- Social media, customer relationship management, and consumers' organic food purchase behavior / Evelyn Chronis, Qiang Lu, Rohan Miller -- The effects of social media-based brand communities on brand loyalty and brand equity: case study--cinere company / Amir Khanlari, Faezeh Rezaei, Seyed Abolghasem Mira -- Using social media to influence CRM and loyalty: case study of restaurant industry / Rozita Shahbaz Keshvari -- Electronic word of mouth marketing: relationship between brand loyalty and electronic word of mouth in social marketing networks / Sahra Zamanian, Amir Khanlari.

Restricted to subscribers or individual electronic text purchasers.

"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466685871

Standard No.: 10.4018/978-1-4666-8586-4doiSubjects--Topical Terms:

338310
Customer relations
--Management.

LC Class. No.: HF5415.5 / .S77 2015e

Dewey Class. No.: 658.8/1202854678

Strategic customer relationship management in the age of social media[electronic resource] /
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505 0 $a The impact of social business strategies in creating empirical social business models / Siavash Moheb, Ali Golrokh -- Social CRM analytics: gaining customer insights for designing social CRM strategies / Prerna Lal -- The impact of CRM and social media technologies on customer-orientation process and sales performance / Mahdi Sheykhlar, Rozita Shahbaz Keshvari -- Adoption of Facebook for customer relationship management for SMEs: exploring the underlying motivations / Babak Abedin -- Electronic customer relationship management (E-CRM) practices of micro, small, and medium scale enterprises in Ghana / Rebecca Baah-Ofori, George Kofi Amoako -- The use of social media in the higher education institutions in Turkey: a case of the higher education institutions in Istanbul / Ali Acılar -- Gamification impact on customer relationship development in virtual environment / Rimantas Gatautis, Audrone Medziausiene -- CKM 2.0: integrating Web 2.0 into customer knowledge management / Fatemeh Najafloo, Hatef Rasouli, Mehdi Shamizanjani -- The effects of fan personality on participation in social media based brand community: role of personality on participation in the social media / Ali Balapour, Amir Khanlari -- Study of the automatic evaluation of website quality from customer insight: a case study of the most visited news websites as influential social media tool / Molood Arman, Hassan Hajipoor, Babak Sohrabi -- Social media, customer relationship management, and consumers' organic food purchase behavior / Evelyn Chronis, Qiang Lu, Rohan Miller -- The effects of social media-based brand communities on brand loyalty and brand equity: case study--cinere company / Amir Khanlari, Faezeh Rezaei, Seyed Abolghasem Mira -- Using social media to influence CRM and loyalty: case study of restaurant industry / Rozita Shahbaz Keshvari -- Electronic word of mouth marketing: relationship between brand loyalty and electronic word of mouth in social marketing networks / Sahra Zamanian, Amir Khanlari.
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650 0 $a Customer relations $x Technological innovations. $3 480483
650 0 $a Social media $x Economic aspects. $3 337141
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