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Handbook of research on promotional ...

Kumar, Raj, (1959-)

Handbook of research on promotional strategies and consumer influence in the service sector[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/2
書名/作者:	Handbook of research on promotional strategies and consumer influence in the service sector/ Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India.
其他作者:	Panwar, Upendra Singh,
面頁冊數:	xxxv, 492 pages : : illustration :; 29 cm.
標題:	Service industries.
標題:	Management - Technological innovations.
標題:	Consumer behavior.
ISBN:	9781522501442 (ebook)
ISBN:	9781522501435 (hardcover)
書目註:	Includes bibliographical references and index.
摘要、提要註:	"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5

Handbook of research on promotional strategies and consumer influence in the service sector[electronic resource] /
Handbook of research on promotional strategies and consumer influence in the service sector[electronic resource] /Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India. - xxxv, 492 pages :illustration :29 cm. - Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series,2327-5502..

Includes bibliographical references and index.

"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--

ISBN: 9781522501442 (ebook)

LCCN: 2015051448Subjects--Topical Terms:

337026
Service industries.

LC Class. No.: HD9980.5 / .H357 2016

Dewey Class. No.: 658.8/2

Handbook of research on promotional strategies and consumer influence in the service sector[electronic resource] /
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245 0 0 $a Handbook of research on promotional strategies and consumer influence in the service sector $h [electronic resource] / $c Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India, Raj Kumar, Banaras Hindu University, India, Nilanjan Ray, Netaji Mahavidyalaya, India.
264 $a Hershey, PA : $b Business Science Reference, $c [2016].
300 $a xxxv, 492 pages : $b illustration : $c 29 cm.
490 0 $a Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series, $x 2327-5502.
504 $a Includes bibliographical references and index.
520 $a "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"-- $c Provided by publisher.
650 0 $a Service industries. $3 337026
650 0 $a Management $x Technological innovations. $3 549090
650 0 $a Consumer behavior. $3 184151
700 1 $a Panwar, Upendra Singh, $d 1985- $e editor. $3 650809
700 1 $a Kumar, Raj, $d 1959- $e editor. $3 650810
700 1 $a Ray, Nilanjan, $d 1984- $e editor. $3 571245
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0143-5

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