The handbook of persuasion and socia...
Stewart, David W.

 

  • The handbook of persuasion and social marketing[electronic resource] /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.8/72
    書名/作者: The handbook of persuasion and social marketing/ David W. Stewart, editor.
    其他作者: Stewart, David W.
    出版者: Santa Barbara, Calif. : : Praeger,, 2015.
    面頁冊數: 3 v. in 1 (vi, 1009 p.) ;; cm
    標題: Social marketing.
    標題: Marketing - Social aspects.
    ISBN: 1440804052 (e-book)
    ISBN: 9781440804052 (e-book)
    ISBN: 1440804044 (alk. paper)
    ISBN: 9781440804045 (alk. paper)
    書目註: Includes bibliographical references and index.
    內容註: v. 1. Historical and social foundations -- v. 2. Conceptual, theoretical, and strategic dimensions -- v. 3. Applications and uses.
    電子資源: http://ebooks.abc-clio.com/?isbn=9781440804052
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