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Eco-innovations in emerging markets[electronic resource] :analyzing consumer behaviour and adaptability /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	333.794091724
書名/作者:	Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability // by Pavel Reyes-Mercado.
作者:	Reyes-Mercado, Pavel.
出版者:	London : : Palgrave Macmillan UK :, 2016.
面頁冊數:	xxii, 131 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Renewable energy sources - Technological innovations - Developing countries.
標題:	Consumer behavior - Developing countries.
標題:	Business and Management.
標題:	Business and Management, general.
ISBN:	9781137587428
ISBN:	9781137587411
內容註:	Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices.
摘要、提要註:	Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.
電子資源:	http://dx.doi.org/10.1057/978-1-137-58742-8

Eco-innovations in emerging markets[electronic resource] :analyzing consumer behaviour and adaptability /
Reyes-Mercado, Pavel.

Eco-innovations in emerging marketsanalyzing consumer behaviour and adaptability /[electronic resource] :by Pavel Reyes-Mercado. - London :Palgrave Macmillan UK :2016. - xxii, 131 p. :ill., digital ;24 cm.

Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices.

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.

ISBN: 9781137587428

Standard No.: 10.1057/978-1-137-58742-8doiSubjects--Topical Terms:

646440
Renewable energy sources
--Technological innovations--Developing countries.

LC Class. No.: TJ807.9.D44

Dewey Class. No.: 333.794091724

Eco-innovations in emerging markets[electronic resource] :analyzing consumer behaviour and adaptability /
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520 $a Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.
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