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The economics of franchising /

Blair, Roger D.,

The economics of franchising /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	381/.13
書名/作者:	The economics of franchising // Roger D. Blair, Francine Lafontaine.
作者:	Blair, Roger D.,
其他作者:	Lafontaine, Francine,
面頁冊數:	1 online resource (xii, 338 pages) : : digital, PDF file(s).
附註:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
標題:	Franchises (Retail trade)
ISBN:	9780511753879 (ebook)
摘要、提要註:	This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.
電子資源:	http://dx.doi.org/10.1017/CBO9780511753879

The economics of franchising /
Blair, Roger D.,

The economics of franchising /Roger D. Blair, Francine Lafontaine. - 1 online resource (xii, 338 pages) :digital, PDF file(s).

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

ISBN: 9780511753879 (ebook)Subjects--Topical Terms:

235238
Franchises (Retail trade)

LC Class. No.: HF5429.23 / .B53 2005

Dewey Class. No.: 381/.13

The economics of franchising /
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