| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 杜威分類號: |
428.24024 |
| 書名/作者: |
Cambridge English for marketing // Nick Robinson. |
| 其他題名: |
English for marketing |
| 作者: |
Robinson, Nick. |
| 出版者: |
Cambridge : : Cambridge University Press,, 2010. |
| 面頁冊數: |
120 p. : : col. ill. ;; 25 cm. + + 1 sound disc (4 3/4 in.). |
| 標題: |
English language - Business English. |
| 標題: |
English language - Study and teaching |
| ISBN: |
9780521124607 (pbk.) : |
| ISBN: |
0521124603 (pbk.) |
| 摘要、提要註: |
"Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online."--Publisher's description. |