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Innovation and marketing in the phar...

Ding, Min.

Innovation and marketing in the pharmaceutical industry[electronic resource] :emerging practices, research, and policies /

纪录类型:	书目-语言数据,印刷品 : Monograph/item
[NT 15000414] null:	338.476151
[NT 47271] Title/Author:	Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies // edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch.
[NT 51406] other author:	Ding, Min.
出版者:	New York, NY : : Springer New York :, 2014.
面页册数:	vii, 768 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
标题:	Drug development - Technological innovations.
标题:	Economics/Management Science.
标题:	Economics/Management Science, general.
标题:	Pharmaceutical Sciences/Technology.
标题:	R & D/Technology Policy.
标题:	Finance/Investment/Banking.
标题:	Pharmaceutical industry.
标题:	Pharmaceutical policy.
标题:	Drugs - Marketing.
ISBN:	9781461478010 (electronic bk.)
ISBN:	9781461478003 (paper)
电子资源:	http://dx.doi.org/10.1007/978-1-4614-7801-0

Innovation and marketing in the pharmaceutical industry[electronic resource] :emerging practices, research, and policies /
Innovation and marketing in the pharmaceutical industryemerging practices, research, and policies /[electronic resource] :edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch. - New York, NY :Springer New York :2014. - vii, 768 p. :ill., digital ;24 cm.

ISBN: 9781461478010 (electronic bk.)Subjects--Topical Terms:

520192
Drug development
--Technological innovations.

Dewey Class. No.: 338.476151

Innovation and marketing in the pharmaceutical industry[electronic resource] :emerging practices, research, and policies /
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650 0 $a Pharmaceutical policy. $3 376574
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