Classical rhetoric and modern public...
Isocrates

 

  • Classical rhetoric and modern public relations[electronic resource] :an Isocratean model /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 885.01
    書名/作者: Classical rhetoric and modern public relations : an Isocratean model // Charles Marsh.
    作者: Marsh, Charles,
    出版者: New York : : Routledge,, 2013.
    面頁冊數: xii, 196 p.
    標題: Rhetoric - Political aspects.
    標題: Rhetoric, Ancient.
    標題: Education, Greek - Philosophy.
    ISBN: 9780203102985 (e-book : PDF)
    書目註: Includes bibliographical references (p. [175]-187) and index.
    內容註: 1. Isocrates and modern public relations : an overview -- 2. Sophrosyne and Dikaiosyne : Isocrates' concentric ethics -- 3. Peitho : an Isocratean model of persuasion -- 4. Homonoia : Isocratean rhetoric and public relations' social harmony frameworks -- 5. Koinos Bios : Isocratean rhetoric and the reflective paradigm -- 6. Logos and Dunamis : Isocrates and postmodern public relate -- 7. Syggrammata : Isocratean planning and new media -- 8. Paideia : Isocrates' rhetorical education -- 9. Antilogia : speaking against Isocrates -- 10. Mimesis : rediscovering Isocrates.
    電子資源: http://www.tandfebooks.com/isbn/9780203102985
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