大葉大學圖書館 |

Electronic commerce[electronic resource] :a managerial and social networks perspective /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.9
書名/作者:	Electronic commerce : a managerial and social networks perspective // by Efraim Turban ... [et al.].
其他作者:	Turban, Efraim.
出版者:	Cham : : Springer International Publishing :, 2015.
面頁冊數:	xxxix, 793 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Electronic commerce.
標題:	Electronic commerce - Management.
標題:	Economics/Management Science.
標題:	IT in Business.
標題:	Operation Research/Decision Theory.
ISBN:	9783319100913 (electronic bk.)
ISBN:	9783319100906 (paper)
內容註:	Overview of Electronic Commerce -- E-Commerce: Mechanisms, Infrastructure, and Tools -- Retailing in Electronic Commerce: Products and Services -- Business-to-Business E-Commerce -- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Mobile Commerce and Ubiquitous Computing -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce -- E-Commerce Security and Fraud Issues and Protections -- Electronic Commerce Payment Systems -- Order Fulfillment Along the Supply Chain -- EC Strategy, Globalization, and SMEs -- Implementing EC Systems: From Justification to Successful Performance -- E-Commerce: Regulatory, Ethical, and Social Environments -- Launching a Successful Online Business and EC Projects.
摘要、提要註:	Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
電子資源:	http://dx.doi.org/10.1007/978-3-319-10091-3

Electronic commerce[electronic resource] :a managerial and social networks perspective /
Electronic commercea managerial and social networks perspective /[electronic resource] :by Efraim Turban ... [et al.]. - 8th ed. - Cham :Springer International Publishing :2015. - xxxix, 793 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Overview of Electronic Commerce -- E-Commerce: Mechanisms, Infrastructure, and Tools -- Retailing in Electronic Commerce: Products and Services -- Business-to-Business E-Commerce -- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Mobile Commerce and Ubiquitous Computing -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce -- E-Commerce Security and Fraud Issues and Protections -- Electronic Commerce Payment Systems -- Order Fulfillment Along the Supply Chain -- EC Strategy, Globalization, and SMEs -- Implementing EC Systems: From Justification to Successful Performance -- E-Commerce: Regulatory, Ethical, and Social Environments -- Launching a Successful Online Business and EC Projects.

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

ISBN: 9783319100913 (electronic bk.)

Standard No.: 10.1007/978-3-319-10091-3doiSubjects--Topical Terms:

181398
Electronic commerce.

LC Class. No.: HF5548

Dewey Class. No.: 658.9

Electronic commerce[electronic resource] :a managerial and social networks perspective /
LDR:03261nam a2200361 a 4500 001 426188
003 DE-He213
005 20150821151044.0
006 m d
007 cr nn 008maaau
008 151119s2015 gw s 0 eng d
020 $a 9783319100913 (electronic bk.)
020 $a 9783319100906 (paper)
024 7 $a 10.1007/978-3-319-10091-3 $2 doi
035 $a 978-3-319-10091-3
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5548
072 7 $a KJQ $2 bicssc
072 7 $a UF $2 bicssc
072 7 $a BUS083000 $2 bisacsh
072 7 $a COM039000 $2 bisacsh
082 0 4 $a 658.9 $2 23
090 $a HF5548 $b .E38 2015
245 0 0 $a Electronic commerce $h [electronic resource] : $b a managerial and social networks perspective / $c by Efraim Turban ... [et al.].
250 $a 8th ed.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a xxxix, 793 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer texts in business and economics, $x 2192-4333
505 0 $a Overview of Electronic Commerce -- E-Commerce: Mechanisms, Infrastructure, and Tools -- Retailing in Electronic Commerce: Products and Services -- Business-to-Business E-Commerce -- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Mobile Commerce and Ubiquitous Computing -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce -- E-Commerce Security and Fraud Issues and Protections -- Electronic Commerce Payment Systems -- Order Fulfillment Along the Supply Chain -- EC Strategy, Globalization, and SMEs -- Implementing EC Systems: From Justification to Successful Performance -- E-Commerce: Regulatory, Ethical, and Social Environments -- Launching a Successful Online Business and EC Projects.
520 $a Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
650 0 $a Electronic commerce. $3 181398
650 0 $a Electronic commerce $x Management. $3 338337
650 1 4 $a Economics/Management Science. $3 463465
650 2 4 $a IT in Business. $3 605267
650 2 4 $a Operation Research/Decision Theory. $3 511310
700 1 $a Turban, Efraim. $3 337231
710 2 $a SpringerLink (Online service) $3 463450
773 0 $t Springer eBooks
830 0 $a Springer texts in business and economics. $3 464463
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-10091-3
950 $a Business and Economics (Springer-11643)