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Media and communication research met...

Berger, Arthur Asa, (1933-)

Media and communication research methods :an introduction to qualitative and quantitative approaches /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	302.23072
書名/作者:	Media and communication research methods : : an introduction to qualitative and quantitative approaches // Arthur Asa Berger.
作者:	Berger, Arthur Asa,
出版者:	Los Angeles : : SAGE,, c2014.
面頁冊數:	xvii, 365 p. : : ill. ;; 23 cm.
標題:	Mass media - Research
標題:	Communication - Research
ISBN:	9781452256573 (pbk.) :
ISBN:	1452256578 (pbk.)
書目註:	Includes bibliographical references and index.

Media and communication research methods :an introduction to qualitative and quantitative approaches /
Berger, Arthur Asa,1933-

Media and communication research methods :an introduction to qualitative and quantitative approaches /Arthur Asa Berger. - 3rd ed. - Los Angeles :SAGE,c2014. - xvii, 365 p. :ill. ;23 cm.

Includes bibliographical references and index.

ISBN: 9781452256573 (pbk.) :NTD 2,254

LCCN: 2013000550Subjects--Topical Terms:

383868
Mass media
--Research

LC Class. No.: P91.3 / .B385 2014

Dewey Class. No.: 302.23072

Media and communication research methods :an introduction to qualitative and quantitative approaches /
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