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Global marketing management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.84
書名/作者:	Global marketing management // Masaaki Kotabe, Kristiaan Helsen.
作者:	Kotabe, Masaaki.
其他作者:	Helsen, Kristiaan.
出版者:	Hoboken, N.J. : : John Wiley & Sons,, c2011.
面頁冊數:	xxiii, 717 p., [12] p. of plates : : ill. (some col.), maps (some col.) ;; 28 cm.
附註:	Previous ed.: 2007.
標題:	Export marketing - Management.
標題:	International business enterprises - Management.
ISBN:	9780470505748 (pbk.) :
ISBN:	0470505745 (pbk.)
書目註:	Includes bibliographical references and indexes.

Global marketing management /
Kotabe, Masaaki.

Global marketing management /Masaaki Kotabe, Kristiaan Helsen. - 5th ed., International student version. - Hoboken, N.J. :John Wiley & Sons,c2011. - xxiii, 717 p., [12] p. of plates :ill. (some col.), maps (some col.) ;28 cm.

Previous ed.: 2007.

Includes bibliographical references and indexes.

ISBN: 9780470505748 (pbk.) :NTD 7,590

Nat. Bib. No.: GBA9A6088bnb

Nat. Bib. Agency Control No.: 015408533UkSubjects--Topical Terms:

383326
Export marketing
--Management.

LC Class. No.: HF1416 / .K68 2011

Dewey Class. No.: 658.84

Global marketing management /
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020 $a 0470505745 (pbk.)
040 $a UKM $c UKM $d ZWZ $d H2K $d DYU
041 0 $a eng
050 4 $a HF1416 $b .K68 2011
082 0 4 $a 658.84 $2 22
100 1 $a Kotabe, Masaaki. $3 592755
245 1 0 $a Global marketing management / $c Masaaki Kotabe, Kristiaan Helsen.
250 $a 5th ed., International student version.
260 $a Hoboken, N.J. : $b John Wiley & Sons, $c c2011.
300 $a xxiii, 717 p., [12] p. of plates : $b ill. (some col.), maps (some col.) ; $c 28 cm.
500 $a Previous ed.: 2007.
504 $a Includes bibliographical references and indexes.
650 0 $a Export marketing $x Management. $3 383326
650 0 $a International business enterprises $x Management. $3 339883
700 1 $a Helsen, Kristiaan. $3 592756

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