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Strategic brand management :building, measuring, and managing brand equity /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.827
書名/作者:	Strategic brand management : : building, measuring, and managing brand equity // Kevin Lane Keller.
作者:	Keller, Kevin Lane,
出版者:	Harlow : : Pearson,, c2013.
面頁冊數:	590 p. : : col. ill. ;; 28 cm.
標題:	Brand name products - Management.
ISBN:	9780273779414 (pbk.) :
ISBN:	0273779419 (pbk.)
書目註:	Includes bibliographical references and index.

Strategic brand management :building, measuring, and managing brand equity /
Keller, Kevin Lane,1956-

Strategic brand management :building, measuring, and managing brand equity /Kevin Lane Keller. - 4th ed., Global ed. - Harlow :Pearson,c2013. - 590 p. :col. ill. ;28 cm. - Always learning.

Includes bibliographical references and index.

ISBN: 9780273779414 (pbk.) :NTD 2,772Subjects--Topical Terms:

339641
Brand name products
--Management.

LC Class. No.: HD69.B7 / K45 2013

Dewey Class. No.: 658.827

Strategic brand management :building, measuring, and managing brand equity /
LDR:00645cam a2200193 a 4500 001 418525
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020 $a 9780273779414 (pbk.) : $c NTD 2,772
020 $a 0273779419 (pbk.)
040 $a NLGGC $c NLGGC $d OCLCO $d H2K $d DYU
041 0 $a eng
050 4 $a HD69.B7 $b K45 2013
082 0 4 $a 658.827 $2 23
100 1 $a Keller, Kevin Lane, $d 1956- $3 337277
245 1 0 $a Strategic brand management : $b building, measuring, and managing brand equity / $c Kevin Lane Keller.
250 $a 4th ed., Global ed.
260 $a Harlow : $b Pearson, $c c2013.
300 $a 590 p. : $b col. ill. ; $c 28 cm.
490 0 $a Always learning
504 $a Includes bibliographical references and index.
650 0 $a Brand name products $x Management. $3 339641

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