紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
杜威分類號: |
658.8342 |
書名/作者: |
Consumer behavior : : buying, having, and being // Michael R. Solomon. |
作者: |
Solomon, Michael R. |
出版者: |
Boston : : Pearson,, c2013. |
面頁冊數: |
639 p. : : ill. (chiefly col.) ;; 28 cm. |
標題: |
Consumer behavior. |
標題: |
Market surveys. |
ISBN: |
9780273767312 (pbk.) : |
ISBN: |
0273767313 (pbk.) |
書目註: |
Includes bibliographical references and indexes. |