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Basic marketing :a marketing strategy planning approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Basic marketing : : a marketing strategy planning approach // William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
作者:	Perreault, William D.
其他作者:	Cannon, Joseph P.,
出版者:	New York, NY : : McGraw-Hill Irwin,, c2014.
面頁冊數:	xl, 726, 11 p. : : col. ill. ;; 28 cm.
標題:	Marketing - Management.
ISBN:	9781259060762 (pbk. : international ed.) :
ISBN:	1259060764 (pbk. : international ed.)
ISBN:	9780078028984 (hbk.)
ISBN:	0078028981 (hbk.)
書目註:	Includes bibliographical references and indexes.

Basic marketing :a marketing strategy planning approach /
Perreault, William D.

Basic marketing :a marketing strategy planning approach /William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 19th ed. - New York, NY :McGraw-Hill Irwin,c2014. - xl, 726, 11 p. :col. ill. ;28 cm.

Includes bibliographical references and indexes.

ISBN: 9781259060762 (pbk. : international ed.) :NTD 2,475

LCCN: 2012049765Subjects--Topical Terms:

337196
Marketing
--Management.

LC Class. No.: HF5415.13 / .M369 2014

Dewey Class. No.: 658.8

Basic marketing :a marketing strategy planning approach /
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020 $a 9781259060762 (pbk. : international ed.) : $c NTD 2,475
020 $a 1259060764 (pbk. : international ed.)
020 $a 9780078028984 (hbk.)
020 $a 0078028981 (hbk.)
040 $a DLC $c DLC $d DLC $d DYU
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082 0 0 $a 658.8 $2 23
100 1 $a Perreault, William D. $3 337398
245 1 0 $a Basic marketing : $b a marketing strategy planning approach / $c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250 $a 19th ed.
260 $a New York, NY : $b McGraw-Hill Irwin, $c c2014.
300 $a xl, 726, 11 p. : $b col. ill. ; $c 28 cm.
504 $a Includes bibliographical references and indexes.
650 0 $a Marketing $x Management. $3 337196
700 1 $a Cannon, Joseph P., $c Ph. D. $3 592748
700 1 $a McCarthy, E. Jerome $3 363864

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