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Breaking through :implementing disruptive customer centricity /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.812
書名/作者:	Breaking through : : implementing disruptive customer centricity // Sandra Vandermerwe.
作者:	Vandermerwe, Sandra,
面頁冊數:	1 online resource (xvii, 292 pages) : : illustrations (black and white).
標題:	Customer relations.
ISBN:	1137395516 (electronic bk.)
ISBN:	9781137395511 (electronic bk.)
書目註:	Includes bibliographical references and index.
內容註:	Introduction -- PART I: FIRST PHASE: THE AWAKENING -- Breakthrough 1: Create Strategic Discomfort and Excitement -- Breakthrough 2: Reframe New Beliefs -- PART II: SECOND PHASE: THE DISCOVERY -- Breakthrough 3: Articulate the 'Market Space' -- Breakthrough 4: Identify the Value Opportunities -- PART III: THIRD PHASE: THE STORY -- Breakthrough 5: Build a Compelling Case -- Breakthrough 6: Size the Prize -- -- PART IV: FOURTH PHASE: THE ENGAGEMENT -- Breakthrough 7: Model the Concept -- Breakthrough 8: Get People Working Together -- PART V: FIFTH PHASE: THE REWARD -- Breakthrough 9: Reach Critical Mass -- Breakthrough 10: Gather and Sustain Momentum.
摘要、提要註:	Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Easy to read, in-depth and full of practical advice, this is the essential step-by-step guide to implementing customer centricity to endure in the long-term.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137395511

Breaking through :implementing disruptive customer centricity /
Vandermerwe, Sandra,

Breaking through :implementing disruptive customer centricity /Sandra Vandermerwe. - Second edition. - 1 online resource (xvii, 292 pages) :illustrations (black and white).

Includes bibliographical references and index.

Introduction -- PART I: FIRST PHASE: THE AWAKENING -- Breakthrough 1: Create Strategic Discomfort and Excitement -- Breakthrough 2: Reframe New Beliefs -- PART II: SECOND PHASE: THE DISCOVERY -- Breakthrough 3: Articulate the 'Market Space' -- Breakthrough 4: Identify the Value Opportunities -- PART III: THIRD PHASE: THE STORY -- Breakthrough 5: Build a Compelling Case -- Breakthrough 6: Size the Prize -- -- PART IV: FOURTH PHASE: THE ENGAGEMENT -- Breakthrough 7: Model the Concept -- Breakthrough 8: Get People Working Together -- PART V: FIFTH PHASE: THE REWARD -- Breakthrough 9: Reach Critical Mass -- Breakthrough 10: Gather and Sustain Momentum.

Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Easy to read, in-depth and full of practical advice, this is the essential step-by-step guide to implementing customer centricity to endure in the long-term.

ISBN: 1137395516 (electronic bk.)

Source: 746554Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

337138
Customer relations.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.812

Breaking through :implementing disruptive customer centricity /
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245 1 0 $a Breaking through : $b implementing disruptive customer centricity / $c Sandra Vandermerwe.
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504 $a Includes bibliographical references and index.
505 0 $a Introduction -- PART I: FIRST PHASE: THE AWAKENING -- Breakthrough 1: Create Strategic Discomfort and Excitement -- Breakthrough 2: Reframe New Beliefs -- PART II: SECOND PHASE: THE DISCOVERY -- Breakthrough 3: Articulate the 'Market Space' -- Breakthrough 4: Identify the Value Opportunities -- PART III: THIRD PHASE: THE STORY -- Breakthrough 5: Build a Compelling Case -- Breakthrough 6: Size the Prize -- -- PART IV: FOURTH PHASE: THE ENGAGEMENT -- Breakthrough 7: Model the Concept -- Breakthrough 8: Get People Working Together -- PART V: FIFTH PHASE: THE REWARD -- Breakthrough 9: Reach Critical Mass -- Breakthrough 10: Gather and Sustain Momentum.
520 $a Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Easy to read, in-depth and full of practical advice, this is the essential step-by-step guide to implementing customer centricity to endure in the long-term.
588 $a Description based on print version record.
650 0 $a Customer relations. $3 337138
655 7 $a Electronic books. $2 local $3 336502
710 2 $a Palgrave Connect (Online service) $3 370384
776 0 8 $i Print version: $a Vandermerwe, Sandra, author. $t Breaking through. $b 2nd edition $z 9781137395498 $w (OCoLC)868079650
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137395511