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Behavioral pricing, online marketing...

Palgrave Connect (Online service)

Behavioral pricing, online marketing behavior, and analytics /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Behavioral pricing, online marketing behavior, and analytics // Giampaolo Viglia.
作者:	Viglia, Giampaolo,
面頁冊數:	1 online resource.
標題:	Internet marketing.
標題:	Marketing - Management.
ISBN:	1137413263 (electronic bk.)
ISBN:	9781137413260 (electronic bk.)
內容註:	1. Definition of Online Marketing -- 2. Online Marketing Communication Channels -- 3. Online Marketing Metrics and Analytics -- 4. Online Pricing -- 5. A Peculiar Type of Revenue Management: Overbooking -- 6. Case Study: Applications on the Hotel Industry.
摘要、提要註:	Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. "Behavioral Pricing, Online Marketing Behavior, and Analytics" covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137413260

Behavioral pricing, online marketing behavior, and analytics /
Viglia, Giampaolo,

Behavioral pricing, online marketing behavior, and analytics /Giampaolo Viglia. - 1 online resource.

1. Definition of Online Marketing -- 2. Online Marketing Communication Channels -- 3. Online Marketing Metrics and Analytics -- 4. Online Pricing -- 5. A Peculiar Type of Revenue Management: Overbooking -- 6. Case Study: Applications on the Hotel Industry.

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. "Behavioral Pricing, Online Marketing Behavior, and Analytics" covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.

ISBN: 1137413263 (electronic bk.)

Source: 754719Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

184218
Internet marketing.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.8

Behavioral pricing, online marketing behavior, and analytics /
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020 $a 1137413263 (electronic bk.)
020 $a 9781137413260 (electronic bk.)
035 $a (OCoLC)876583365
035 $a ocn876583365
037 $a 754719 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $e rda $e pn $c UKPGM $d OCLCF
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100 1 $a Viglia, Giampaolo, $e author. $3 577354
245 1 0 $a Behavioral pricing, online marketing behavior, and analytics / $c Giampaolo Viglia.
264 1 $a [Basingstoke] : $b Palgrave Pivot, $c 2014.
300 $a 1 online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
505 0 $a 1. Definition of Online Marketing -- 2. Online Marketing Communication Channels -- 3. Online Marketing Metrics and Analytics -- 4. Online Pricing -- 5. A Peculiar Type of Revenue Management: Overbooking -- 6. Case Study: Applications on the Hotel Industry.
520 $a Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. "Behavioral Pricing, Online Marketing Behavior, and Analytics" covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.
588 $a Description based on publisher supplied information; title not viewed.
650 0 $a Internet marketing. $3 184218
650 0 $a Marketing $x Management. $3 337196
655 7 $a Electronic books. $2 local $3 336502
710 2 $a Palgrave Connect (Online service) $3 370384
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137413260

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