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Marketing in context :setting the sc...

Hackley, Christopher E.,

Marketing in context :setting the scene /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Marketing in context : : setting the scene // Chris Hackley.
作者:	Hackley, Christopher E.,
面頁冊數:	1 online resource.
標題:	Consumer behavior.
標題:	Marketing - Social aspects.
標題:	BUSINESS & ECONOMICS / Industrial Management
標題:	BUSINESS & ECONOMICS / Management Science
標題:	BUSINESS & ECONOMICS / Management
標題:	BUSINESS & ECONOMICS / Organizational Behavior
標題:	Business and Management
標題:	Business communication & presentation
標題:	Business strategy
標題:	Sales & marketing
ISBN:	1137297115 (electronic bk.)
ISBN:	9781137297112 (electronic bk.)
內容註:	Setting the Marketing Scene -- Marketing as Communication -- Marketing ideology and mass media -- Ideologies of space -- Marketing Ideology and Social Policy -- Consumer Agency and Brand Culture -- Managing Marketing : in Context.
摘要、提要註:	Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced. In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137297112

Marketing in context :setting the scene /
Hackley, Christopher E.,

Marketing in context :setting the scene /Chris Hackley. - 1 online resource.

Setting the Marketing Scene -- Marketing as Communication -- Marketing ideology and mass media -- Ideologies of space -- Marketing Ideology and Social Policy -- Consumer Agency and Brand Culture -- Managing Marketing : in Context.

Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced. In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.

ISBN: 1137297115 (electronic bk.)

Source: 650785Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

184151
Consumer behavior.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Marketing in context :setting the scene /
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245 1 0 $a Marketing in context : $b setting the scene / $c Chris Hackley.
264 1 $a [Basingstoke] : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource.
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338 $a online resource $b cr $2 rdacarrier
505 0 $a Setting the Marketing Scene -- Marketing as Communication -- Marketing ideology and mass media -- Ideologies of space -- Marketing Ideology and Social Policy -- Consumer Agency and Brand Culture -- Managing Marketing : in Context.
520 $a Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced. In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.
588 $a Description based on publisher supplied information.
650 0 $a Consumer behavior. $3 184151
650 0 $a Marketing $x Social aspects. $3 405718
650 7 $a BUSINESS & ECONOMICS / Industrial Management $2 bisacsh $3 478137
650 7 $a BUSINESS & ECONOMICS / Management Science $2 bisacsh $3 477697
650 7 $a BUSINESS & ECONOMICS / Management $2 bisacsh $3 477849
650 7 $a BUSINESS & ECONOMICS / Organizational Behavior $2 bisacsh $3 472232
650 7 $a Business and Management $2 eflch $3 528367
650 7 $a Business communication & presentation $2 bicssc $3 528366
650 7 $a Business strategy $2 bicssc $3 574796
650 7 $a Sales & marketing $2 bicssc $3 528365
655 4 $a Electronic books. $2 local $3 336502
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137297112

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