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Handbook of research on management of cultural products :e-relationship marketing and accessibility perspectives /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Handbook of research on management of cultural products : : e-relationship marketing and accessibility perspectives // Lucia Aiello, editor.
其他作者:	Aiello, Lucia,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : : IGI Global,, [2014]
面頁冊數:	1 online resource (486 pages) : : ill.
標題:	Cultural industries.
標題:	Cultural property - Marketing.
標題:	Heritage tourism - Marketing.
標題:	Relationship marketing.
標題:	Internet marketing - Social aspects.
ISBN:	9781466650084 (ebook)
ISBN:	9781466650077 (hbk.)
書目註:	Includes bibliographical references.
內容註:	The cultural product: integration and relational approach / Lucia Aiello, Claudia Cacia -- Cultural product management from environment to territorial context: configuration of the main relationships / Maria Antonella Ferri, Gandolfo Dominici, Gianpaolo Basile, Lucia Aiello -- The cultural relationship management: case study "Sassi of Matera" / Lucia Aiello, Salvatore Ferri -- Resource integration and value co-creation in cultural heritage management / Sergio Barile, Marialuisa Saviano -- The assessment of cultural experience through the measurement of cross-cutting skills: the Giffoni experience case study / Carmen Gallucci, Piera Bellelli, Giuliana Sacca, Felice Addeo -- Cultural sponsorship and entrepreneurial mistrust / Fabio Severino -- The relationships between cultural institutions and companies: from donations to strategic partnerships / Alfonso Siano, Mario Siglioccolo, Carmela Tuccillo, Francesca Conte -- Museum communication: towards a framework for resource-holder relations management / Alfonso Siano, Mario Siglioccolo, Carmela Tuccillo, Francesca Conte -- Digital resources and approaches adopted by user-centred museums: the growing impact of the internet and social media / Ludovico Solima -- Open, user, and smart innovation in cultural firms / Valentina Della Corte -- The culture on the palm of your hand: how to design a user oriented mobile app for museums / Federica Palumbo, Gandolfo Dominici, Gianpaolo Basile -- From accounting to accountability at the virtual museums in Pompeii and Herculaneum: the role of ICT and Social reporting towards the financial sustainability of archaeological heritage conservation and usability over time / Paolo Esposito -- Reconciling social media with luxury fashion brands: an exploratory study / Wilson Ozuem, Kerri Tan -- A business model for accessible tourism / Maria Antonella Ferri -- Web 2.0 model in cultural organization: case study Peepul / Lucia Aiello -- The disability marketing and the cultural "product": Italian experience and propositions for international contexts / Guido Migliaccio -- A new frontier in the satisfaction of the cultural tourist: the QR code / Giuseppe Tardivo, Angela Scilla, Milena Viassone -- Creative tourism and cultural heritage: a new perspective / Enrico Bonetti, Michele Simoni, Raffaele Cercola -- E-relationship for web-based tourism promotion: a review of literature / Arunasalam Sambhanthan, Alice Good.
摘要、提要註:	"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5007-7

Handbook of research on management of cultural products :e-relationship marketing and accessibility perspectives /
Handbook of research on management of cultural products :e-relationship marketing and accessibility perspectives /Lucia Aiello, editor. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2014] - 1 online resource (486 pages) :ill.

Includes bibliographical references.

The cultural product: integration and relational approach / Lucia Aiello, Claudia Cacia -- Cultural product management from environment to territorial context: configuration of the main relationships / Maria Antonella Ferri, Gandolfo Dominici, Gianpaolo Basile, Lucia Aiello -- The cultural relationship management: case study "Sassi of Matera" / Lucia Aiello, Salvatore Ferri -- Resource integration and value co-creation in cultural heritage management / Sergio Barile, Marialuisa Saviano -- The assessment of cultural experience through the measurement of cross-cutting skills: the Giffoni experience case study / Carmen Gallucci, Piera Bellelli, Giuliana Sacca, Felice Addeo -- Cultural sponsorship and entrepreneurial mistrust / Fabio Severino -- The relationships between cultural institutions and companies: from donations to strategic partnerships / Alfonso Siano, Mario Siglioccolo, Carmela Tuccillo, Francesca Conte -- Museum communication: towards a framework for resource-holder relations management / Alfonso Siano, Mario Siglioccolo, Carmela Tuccillo, Francesca Conte -- Digital resources and approaches adopted by user-centred museums: the growing impact of the internet and social media / Ludovico Solima -- Open, user, and smart innovation in cultural firms / Valentina Della Corte -- The culture on the palm of your hand: how to design a user oriented mobile app for museums / Federica Palumbo, Gandolfo Dominici, Gianpaolo Basile -- From accounting to accountability at the virtual museums in Pompeii and Herculaneum: the role of ICT and Social reporting towards the financial sustainability of archaeological heritage conservation and usability over time / Paolo Esposito -- Reconciling social media with luxury fashion brands: an exploratory study / Wilson Ozuem, Kerri Tan -- A business model for accessible tourism / Maria Antonella Ferri -- Web 2.0 model in cultural organization: case study Peepul / Lucia Aiello -- The disability marketing and the cultural "product": Italian experience and propositions for international contexts / Guido Migliaccio -- A new frontier in the satisfaction of the cultural tourist: the QR code / Giuseppe Tardivo, Angela Scilla, Milena Viassone -- Creative tourism and cultural heritage: a new perspective / Enrico Bonetti, Michele Simoni, Raffaele Cercola -- E-relationship for web-based tourism promotion: a review of literature / Arunasalam Sambhanthan, Alice Good.

Restricted to subscribers or individual electronic text purchasers.

"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466650084 (ebook)

LCCN: 2013037547Subjects--Topical Terms:

400812
Cultural industries.

LC Class. No.: HD9999.C9472 / H35 2014e

Dewey Class. No.: 658.8/72

Handbook of research on management of cultural products :e-relationship marketing and accessibility perspectives /
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245 0 0 $a Handbook of research on management of cultural products : $b e-relationship marketing and accessibility perspectives / $c Lucia Aiello, editor.
260 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : $b IGI Global, $c [2014]
300 $a 1 online resource (486 pages) : $b ill.
504 $a Includes bibliographical references.
505 0 $a The cultural product: integration and relational approach / Lucia Aiello, Claudia Cacia -- Cultural product management from environment to territorial context: configuration of the main relationships / Maria Antonella Ferri, Gandolfo Dominici, Gianpaolo Basile, Lucia Aiello -- The cultural relationship management: case study "Sassi of Matera" / Lucia Aiello, Salvatore Ferri -- Resource integration and value co-creation in cultural heritage management / Sergio Barile, Marialuisa Saviano -- The assessment of cultural experience through the measurement of cross-cutting skills: the Giffoni experience case study / Carmen Gallucci, Piera Bellelli, Giuliana Sacca, Felice Addeo -- Cultural sponsorship and entrepreneurial mistrust / Fabio Severino -- The relationships between cultural institutions and companies: from donations to strategic partnerships / Alfonso Siano, Mario Siglioccolo, Carmela Tuccillo, Francesca Conte -- Museum communication: towards a framework for resource-holder relations management / Alfonso Siano, Mario Siglioccolo, Carmela Tuccillo, Francesca Conte -- Digital resources and approaches adopted by user-centred museums: the growing impact of the internet and social media / Ludovico Solima -- Open, user, and smart innovation in cultural firms / Valentina Della Corte -- The culture on the palm of your hand: how to design a user oriented mobile app for museums / Federica Palumbo, Gandolfo Dominici, Gianpaolo Basile -- From accounting to accountability at the virtual museums in Pompeii and Herculaneum: the role of ICT and Social reporting towards the financial sustainability of archaeological heritage conservation and usability over time / Paolo Esposito -- Reconciling social media with luxury fashion brands: an exploratory study / Wilson Ozuem, Kerri Tan -- A business model for accessible tourism / Maria Antonella Ferri -- Web 2.0 model in cultural organization: case study Peepul / Lucia Aiello -- The disability marketing and the cultural "product": Italian experience and propositions for international contexts / Guido Migliaccio -- A new frontier in the satisfaction of the cultural tourist: the QR code / Giuseppe Tardivo, Angela Scilla, Milena Viassone -- Creative tourism and cultural heritage: a new perspective / Enrico Bonetti, Michele Simoni, Raffaele Cercola -- E-relationship for web-based tourism promotion: a review of literature / Arunasalam Sambhanthan, Alice Good.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Cultural industries. $3 400812
650 0 $a Cultural property $x Marketing. $3 571178
650 0 $a Heritage tourism $x Marketing. $3 571179
650 0 $a Relationship marketing. $3 340839
650 0 $a Internet marketing $x Social aspects. $3 446465
700 1 $a Aiello, Lucia, $d 1980- $e editor. $3 571177
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5007-7