大葉大學圖書館 |

Handbook of research on management of cultural products :e-relationship marketing and accessibility perspectives /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
[NT 15000414] null:	658.8/72
タイトル / 著者:	Handbook of research on management of cultural products : : e-relationship marketing and accessibility perspectives // Lucia Aiello, editor.
その他の著者:	Aiello, Lucia,
出版された:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : : IGI Global,, [2014]
記述:	1 online resource (486 pages) : : ill.
主題:	Cultural industries.
主題:	Cultural property - Marketing.
主題:	Heritage tourism - Marketing.
主題:	Relationship marketing.
主題:	Internet marketing - Social aspects.
国際標準図書番号 (ISBN) :	9781466650084 (ebook)
国際標準図書番号 (ISBN) :	9781466650077 (hbk.)
[NT 15000227] null:	Includes bibliographical references.
[NT 15000228] null:	The cultural product: integration and relational approach / Lucia Aiello, Claudia Cacia -- Cultural product management from environment to territorial context: configuration of the main relationships / Maria Antonella Ferri, Gandolfo Dominici, Gianpaolo Basile, Lucia Aiello -- The cultural relationship management: case study "Sassi of Matera" / Lucia Aiello, Salvatore Ferri -- Resource integration and value co-creation in cultural heritage management / Sergio Barile, Marialuisa Saviano -- The assessment of cultural experience through the measurement of cross-cutting skills: the Giffoni experience case study / Carmen Gallucci, Piera Bellelli, Giuliana Sacca, Felice Addeo -- Cultural sponsorship and entrepreneurial mistrust / Fabio Severino -- The relationships between cultural institutions and companies: from donations to strategic partnerships / Alfonso Siano, Mario Siglioccolo, Carmela Tuccillo, Francesca Conte -- Museum communication: towards a framework for resource-holder relations management / Alfonso Siano, Mario Siglioccolo, Carmela Tuccillo, Francesca Conte -- Digital resources and approaches adopted by user-centred museums: the growing impact of the internet and social media / Ludovico Solima -- Open, user, and smart innovation in cultural firms / Valentina Della Corte -- The culture on the palm of your hand: how to design a user oriented mobile app for museums / Federica Palumbo, Gandolfo Dominici, Gianpaolo Basile -- From accounting to accountability at the virtual museums in Pompeii and Herculaneum: the role of ICT and Social reporting towards the financial sustainability of archaeological heritage conservation and usability over time / Paolo Esposito -- Reconciling social media with luxury fashion brands: an exploratory study / Wilson Ozuem, Kerri Tan -- A business model for accessible tourism / Maria Antonella Ferri -- Web 2.0 model in cultural organization: case study Peepul / Lucia Aiello -- The disability marketing and the cultural "product": Italian experience and propositions for international contexts / Guido Migliaccio -- A new frontier in the satisfaction of the cultural tourist: the QR code / Giuseppe Tardivo, Angela Scilla, Milena Viassone -- Creative tourism and cultural heritage: a new perspective / Enrico Bonetti, Michele Simoni, Raffaele Cercola -- E-relationship for web-based tourism promotion: a review of literature / Arunasalam Sambhanthan, Alice Good.
[NT 15000229] null:	"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5007-7

Handbook of research on management of cultural products :e-relationship marketing and accessibility perspectives /
Handbook of research on management of cultural products :e-relationship marketing and accessibility perspectives /Lucia Aiello, editor. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2014] - 1 online resource (486 pages) :ill.

Includes bibliographical references.

The cultural product: integration and relational approach / Lucia Aiello, Claudia Cacia -- Cultural product management from environment to territorial context: configuration of the main relationships / Maria Antonella Ferri, Gandolfo Dominici, Gianpaolo Basile, Lucia Aiello -- The cultural relationship management: case study "Sassi of Matera" / Lucia Aiello, Salvatore Ferri -- Resource integration and value co-creation in cultural heritage management / Sergio Barile, Marialuisa Saviano -- The assessment of cultural experience through the measurement of cross-cutting skills: the Giffoni experience case study / Carmen Gallucci, Piera Bellelli, Giuliana Sacca, Felice Addeo -- Cultural sponsorship and entrepreneurial mistrust / Fabio Severino -- The relationships between cultural institutions and companies: from donations to strategic partnerships / Alfonso Siano, Mario Siglioccolo, Carmela Tuccillo, Francesca Conte -- Museum communication: towards a framework for resource-holder relations management / Alfonso Siano, Mario Siglioccolo, Carmela Tuccillo, Francesca Conte -- Digital resources and approaches adopted by user-centred museums: the growing impact of the internet and social media / Ludovico Solima -- Open, user, and smart innovation in cultural firms / Valentina Della Corte -- The culture on the palm of your hand: how to design a user oriented mobile app for museums / Federica Palumbo, Gandolfo Dominici, Gianpaolo Basile -- From accounting to accountability at the virtual museums in Pompeii and Herculaneum: the role of ICT and Social reporting towards the financial sustainability of archaeological heritage conservation and usability over time / Paolo Esposito -- Reconciling social media with luxury fashion brands: an exploratory study / Wilson Ozuem, Kerri Tan -- A business model for accessible tourism / Maria Antonella Ferri -- Web 2.0 model in cultural organization: case study Peepul / Lucia Aiello -- The disability marketing and the cultural "product": Italian experience and propositions for international contexts / Guido Migliaccio -- A new frontier in the satisfaction of the cultural tourist: the QR code / Giuseppe Tardivo, Angela Scilla, Milena Viassone -- Creative tourism and cultural heritage: a new perspective / Enrico Bonetti, Michele Simoni, Raffaele Cercola -- E-relationship for web-based tourism promotion: a review of literature / Arunasalam Sambhanthan, Alice Good.

Restricted to subscribers or individual electronic text purchasers.

"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466650084 (ebook)

LCCN: 2013037547Subjects--Topical Terms:

400812
Cultural industries.

LC Class. No.: HD9999.C9472 / H35 2014e

Dewey Class. No.: 658.8/72

Handbook of research on management of cultural products :e-relationship marketing and accessibility perspectives /
LDR:03749nam a2200277 i 4500 001 408505
005 19991204151546.0
008 141226s2014 pau fob 000 0 eng d
010 $a 2013037547
020 $a 9781466650084 (ebook)
020 $a 9781466650077 (hbk.)
035 $a (CaBNVSL)gtp00559038
035 $a (OCoLC)878163184
035 $a 00000234
040 $a CaBNVSL $b eng $e rda $c CaBNVSL $d CaBNVSL
050 4 $a HD9999.C9472 $b H35 2014e
082 0 4 $a 658.8/72 $2 23
245 0 0 $a Handbook of research on management of cultural products : $b e-relationship marketing and accessibility perspectives / $c Lucia Aiello, editor.
260 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : $b IGI Global, $c [2014]
300 $a 1 online resource (486 pages) : $b ill.
504 $a Includes bibliographical references.
505 0 $a The cultural product: integration and relational approach / Lucia Aiello, Claudia Cacia -- Cultural product management from environment to territorial context: configuration of the main relationships / Maria Antonella Ferri, Gandolfo Dominici, Gianpaolo Basile, Lucia Aiello -- The cultural relationship management: case study "Sassi of Matera" / Lucia Aiello, Salvatore Ferri -- Resource integration and value co-creation in cultural heritage management / Sergio Barile, Marialuisa Saviano -- The assessment of cultural experience through the measurement of cross-cutting skills: the Giffoni experience case study / Carmen Gallucci, Piera Bellelli, Giuliana Sacca, Felice Addeo -- Cultural sponsorship and entrepreneurial mistrust / Fabio Severino -- The relationships between cultural institutions and companies: from donations to strategic partnerships / Alfonso Siano, Mario Siglioccolo, Carmela Tuccillo, Francesca Conte -- Museum communication: towards a framework for resource-holder relations management / Alfonso Siano, Mario Siglioccolo, Carmela Tuccillo, Francesca Conte -- Digital resources and approaches adopted by user-centred museums: the growing impact of the internet and social media / Ludovico Solima -- Open, user, and smart innovation in cultural firms / Valentina Della Corte -- The culture on the palm of your hand: how to design a user oriented mobile app for museums / Federica Palumbo, Gandolfo Dominici, Gianpaolo Basile -- From accounting to accountability at the virtual museums in Pompeii and Herculaneum: the role of ICT and Social reporting towards the financial sustainability of archaeological heritage conservation and usability over time / Paolo Esposito -- Reconciling social media with luxury fashion brands: an exploratory study / Wilson Ozuem, Kerri Tan -- A business model for accessible tourism / Maria Antonella Ferri -- Web 2.0 model in cultural organization: case study Peepul / Lucia Aiello -- The disability marketing and the cultural "product": Italian experience and propositions for international contexts / Guido Migliaccio -- A new frontier in the satisfaction of the cultural tourist: the QR code / Giuseppe Tardivo, Angela Scilla, Milena Viassone -- Creative tourism and cultural heritage: a new perspective / Enrico Bonetti, Michele Simoni, Raffaele Cercola -- E-relationship for web-based tourism promotion: a review of literature / Arunasalam Sambhanthan, Alice Good.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Cultural industries. $3 400812
650 0 $a Cultural property $x Marketing. $3 571178
650 0 $a Heritage tourism $x Marketing. $3 571179
650 0 $a Relationship marketing. $3 340839
650 0 $a Internet marketing $x Social aspects. $3 446465
700 1 $a Aiello, Lucia, $d 1980- $e editor. $3 571177
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5007-7